Leading broadband provider, TalkTalk, has renewed its partnership with Global – the Media & Entertainment Group – to continue sponsoring its Heart Breakfast show with Jamie Theakston and Amanda Holden. The extended contract running until 2021 kicks off with a new initiative, ‘Heart and TalkTalk’s Family Timetable’, delivering a host of digital content designed to support families during the Covid-19 lockdown.

Heart and TalkTalk’s Family Timetable aims to provide regular activities families can look forward to throughout the week. Viewers will also be able to join Heart presenters and familiar faces – starting the week with dance classes with Ashley Roberts on Mondays, to cooking with Kelly Brook on Wednesdays and to fun science experiments with Paddy McGuinness on Fridays. The video-led pieces will be released on Heart’s website and social media channels every Monday, Wednesday and Friday for four weeks from Monday 20th April 2020.

The home of feel good music, 9.5 million listeners tune to Heart every week.

The renewed agreement brokered by media agency m/SIX includes airtime, with distribution of TalkTalk ads across the Heart network and via DAX, Global’s digital advertising exchange, and outdoor advertising. TalkTalk will also have a presence on Heart’s website, on Global Player and the brand’s social media channels across Facebook, Twitter and Instagram, across digital and mobile.