Global, the media & entertainment group, has completed the integration of the Elizabeth line into its pioneering digital advertising platform, DAX, making Global the biggest digital outdoor network in the UK with over 4000 screens.

Advertisers can now activate data-driven campaigns programmatically on all ultra-HD, video enabled digital billboards throughout the line including the new-format platform edge screens, the huge digital posters above the escalators at Tottenham Court Road, Farringdon and Bond Street, and every digital escalator panel.

Global has also launched new digital sites at Transport for London’s newest Elizabeth line station, Bond Street – the final station to open on the transformational line and a destination located in the heart of London’s West End. The station’s new advertising canvas features two 44 metre long digital screens – the longest on the TfL network and a format that allows for clever, eye-catching, creative visuals as passengers make their way up and down the escalators.

With millions of passengers already using the Elizabeth line (50 million journeys have been made since the railway opened in May this year), the opening of Bond Street will provide new access to one of the busiest shopping districts in Europe ahead of the busy festive period and the new Elizabeth line station has the capacity to cater for nearly 140,000 passengers every day.

LVMH’s Sephora and Michael Kors are going to be the first brands to advertise at the newest Elizabeth line station when it opens on 24 October 2022.