Season Two of "Christina on the Coast" Delivers Double-Digit Thursday Night Ratings Growth for HGTV

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New York [Sept. 15, 2020] Christina Anstead's hit docu-series, Christina on the Coast, delivered a strong performance among HGTV's key demos, including a .89 live plus three-day rating among W25-54, a .77 L3 rating among upscale P25-54 and a 1.00 L3 rating among upscale W25-54. During its run, the series - which spotlights Christina's personal and professional journey as she juggles a busy family life and a demanding design business - was a top 5 cable program among P25-54, W25-54, upscale P25-54, upscale W25-54 and upscale M25-54 in its Thursday timeslots. Ratings for the second season's Thursday night timeslots reflect impressive double-digit L3 increases over the previous six-week time period - up 30 percent among W25-54, 38 percent among upscale P25-54 and 42 percent among upscale W25-54. The season also garnered a .79 L3 rating among P2+ and a 1.62 household L3 rating.

"Christina's long-running success on HGTV is undeniable," said Jane Latman, president, HGTV. "Audiences continue to be inspired by her design style and personal story because she embodies the empowered woman who manages her family, business commitments and personal wellness like a boss."

Christina on the Coast also attracted a robust fan following on HGTV's digital platforms. Since the return of new episodes on Aug. 6, the series has been a top 10 most-watched series on HGTV GO. Content supporting the season generated more than 6.4 million video views across HGTV's Facebook, Instagram and Twitter accounts and 5.8 million page views on HGTV.com.

Fans won't have to wait long to see more of Christina's real estate and design expertise on HGTV. A new 15-episode season of the hugely popular series Flip or Flop premieres on Thursday, Oct. 15, at 9 p.m. ET/PT. Christina and Tarek El Moussa will continue to spotlight their successful SoCal flipping business while co-parenting their kids - Taylor, 9, and Brayden, 5.

And in spring 2021, a new season of Christina on the Coast is slated to premiere with 12 fresh, one-hour episodes. Until then, fans are invited to watch past seasons on HGTV GO and visit www.hgtv.com/ChristinaontheCoast for show updates. They also can follow @HGTV and #ChristinaontheCoast on Facebook, Twitter and Instagram as well as Christina on Instagram at @christinaanstead.

Source HGTV

September 15, 2020 1:07pm ET by HGTV  

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