"Battle on the Beach" Delivers Strong Ratings for HGTV



The second season of Battle on the Beach, HGTV's popular seaside home renovation and design competition, delivered a strong performance for the network, attracting more than 14 million viewers since it premiered on Tuesday, June 5, at 9 p.m. ET/PT. The sophomore season averaged a .61 live plus three-day rating among P25-54 and a .76 live plus three-day rating among W25-54 - an increase of 33 percent across both demos over year-ago benchmarks. It also performed well among upscale viewers, averaging a .65 L3 rating among upscale P25-54 and a .89 L3 rating among upscale W25-54. Excluding news and sports, Battle on the Beach ranked as a Top 3 cable program among P25-54, upscale P25-54, W25-54 and upscale W25-54 in its Sunday 9-10 p.m. timeslot.

This season of Battle on the Beach also attracted an enthusiastic audience on HGTV's social and digital platforms, delivering over one million video views across the net's Facebook, Twitter, Instagram, TikTok and YouTube accounts and nearly 1.5 million page views on HGTV.com.

The nail-biting competition series spotlighted three skilled teams of up-and-coming home renovators coached by celebrated mentors and design experts Taniya Nayak (Build it Forward), Ty Pennington (Rock the Block) and Alison Victoria (Windy City Rehab). With help from their mentors, the teams worked to complete weekly renovation challenges in three 1,500-square-foot seaside homes - each within a tight $80,000 renovation budget. Judged by Bryan and Sarah Baeumler (Renovation Island), the team who added the most value to their home clinched the $50,000 cash prize.

For more Battle on the Beach content, fans can visit HGTV.com and follow @HGTV on Facebook, Twitter and Instagram as well as @taniyanayak, @thetypennington, and @thealisonvictoria on Instagram, and they also can stream both seasons on discovery+.

Battle on the Beach is produced by Departure Films.

Source HGTV

July 20, 2022 9:00am ET by HGTV  

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