"When Calls the Heart" Wraps Season 8 as #1 Most-Watched Original Series of the Year

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Hallmark Channel

Hallmark Channel fans tuned in in droves for Season Eight of hit original drama series When Calls the Heart , which concluded on Sunday night as the #1 most-watched original series on ad-supported cable in the year-to-date among Women 18+. On a L+3 basis, the season finished strong with the finale episode ranking as the #1 most-watched entertainment cable program of the week among Households and Women 18+, which further propelled the network to be #1 most-watched in Weekend Primetime among Households, Women 18+, and Total Viewers. What's more, the episode reached 4.2 million unduplicated Total Viewers and became the #1 most-watched episode in the series-to-date among Households and Total Viewers.

Overall, the series' 12-episode run averaged 3.3 million Total Viewers, 2.7 million Homes, and 432,000 Women 25-54, becoming the most-watched season of the series among Households and Total Viewers. Further, While Season Eight was on air, the series boosted Hallmark Channel to be the #1 most-watched entertainment cable network in Weekend Primetime and #2 most-watched in Total Day among Households, Women 18+, and Total Viewers. Eleven of the twelve episodes became the #1 most-watched entertainment programs of the week among Women 18+.

Key Nielsen Highlights (L+3)

Hallmark Channel's When Calls the Heart Season Eight

· The Season Eight finale episode averaged 3.6 million Total Viewers, 2.9 million Homes, and 388,000 Women 25-54, and reached 4.2 million unduplicated Total Viewers

· Overall, Season Eight's 12-episode run averaged 3.3 million Total Viewers, 2.7 million Homes, and 432,000 Women 25-54

· While Season Eight was on air, the series boosted Hallmark Channel to be the #1 most-watched entertainment cable network in Weekend Primetime and #2 most-watched in Total Day among Households, Women 18+, and Total Viewers

· When Calls the Heart ranked as the #1 most-watched original series in 2021-to-date on ad-supported cable among Women 18+

· 11 of the 12 episodes became the #1 most-watched entertainment programs of the week among Women 18+

· Became the most-watched season of the series among Households and Total Viewers

· Season Eight reached 9.5 million unduplicated Total Viewers

Source: Nielsen Live+3 2/15/21-5/9/21, excluding news and sports; Original Series compares all ad-supported cable programs from 12/28/20-5/9/21, excluding repeats, news & sports

May 17, 2021 1:00pm ET by Hallmark Channel  

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