Hallmark Channel's 2021 Fall Harvest programming event concluded with the premiere of original movie Advice to Love By, which was the #1 most-watched entertainment cable program of the day among Households, Women 18+ and Total Viewers, propelling Hallmark Channel to be the #1 most-watched entertainment cable network on Saturday among Women 18+.

Overall, Fall Harvest featured six Saturday night original movie premieres which together averaged 1.5 million Households, 1.8 million Total Viewers and 194,000 Women 25-54, catapulting Hallmark Channel to become the #1 most-watched entertainment cable network on Saturdays and Weekends for the duration of the six-week run. The Fall Harvest event delivered the most-watched entertainment cable program every Saturday for six consecutive weeks among Households, Women 18+ and Total Viewers, further elevating Hallmark Channel to rank as the #2 most-watched entertainment cable network during Total Day.

Key Nielsen Highlights (L+SD)

· The six 2021 Fall Harvest original movie premieres averaged 1.5 million Household, 1.8 million Total Viewers, and 194,000 Women 25-54

· Event boosted Hallmark Channel to be the #1 most-watched entertainment cable network on Saturdays and Weekends among Households and Women 18+

· Fall Harvest propelled Hallmark Channel to rank as the #2 most-watched entertainment cable network during Total Day among Households and Women 18+ for the duration of the event (9/11/21-10/17/21)

· Over the course of the event, Hallmark Channel delivered the most-watched entertainment cable program every Saturday for six consecutive weeks among Households, Women 18+ and Total Viewers

· The all-new Fall Harvest premieres reached 7.6 million unduplicated Total Viewers

Source: Nielsen L+SD Program data, 9/11-10/17/21, Excluding news and sports; Unduplicated P2+ audience, 6 min qualifier.