NEW YORK - November 17, 2021 - In its fourth consecutive weekend of new original holiday programming, Hallmark Channel's Countdown to Christmas continues to reinforce the network's position as television's top destination for holiday programming with the debut of Open by Christmas, My Christmas Family Tree and A Holiday in Harlem. The weekend premieres once again propelled the network to be the #1 most-watched on entertainment cable in Fourth Quarter to-date among Households, Women 18+ and Total Viewers.

Building on the franchise's success over the last three weeks, the premieres boosted the network to be the #1 most-watched cable network during Total Day for the week among Women 25-54, with My Christmas Family Tree out-delivering all four major broadcast networks during the Saturday 8-10p time-period among Households, Women 18+ and Women 25-54. Since its launch on October 22, the franchise has reached 28 million Unduplicated Total Viewers and has elevated the network to be #1 across entertainment cable among Households, Women 18+, Women 18-49, Women 25-54, Adults 25-54 and Total Viewers.

For individual premiere highlights, please refer to the bullets below.

Key Nielsen Highlights (L+SD) - Hallmark Channel

Friday, November 12 - Open by Christmas

· Averaged 2.5 million Total Viewers and 348,000 Women 25-54

· Propelled Hallmark Channel to be the #1 most-watched entertainment cable network on Friday among Households, Women 18+, Women 18-49, Women 25-54, Adults 18-49, Adults 25-54 and Total Viewers

· Ranked as the #1 most-watched entertainment cable program of the day among Households, Women 18+, Women 18-49, Women 25-54 Adults 18-49, Adults 25-54 and Total Viewers

· Reached 3.6 million unduplicated Total Viewers

Saturday, November 13 - My Christmas Family Tree

· Averaged 3.3 million Total Viewers and 497,000 Women 25-54

· Boosted Hallmark Channel to be the #1 most-watched entertainment cable network on Saturday among Households, Women 18+, Women 18-49, Women 25-54, Adults 18-49, Adults 25-54 and Total Viewers

· Ranked as the #1 most-watched entertainment cable program of the day among Households, Women 18+, Women 18-34, Women 18-49, Women 25-54, Adults 18-34, Adults 18-49, Adults 25-54 and Total Viewers

· Reached 4.4 million unduplicated Total Viewers

Sunday, November 14 - A Holiday in Harlem

· Averaged 1.3 million Total Viewers and 221,000 Women 25-54

· Boosted Hallmark Channel to be the #1 most-watched entertainment cable network on Sunday among Women 18+

· Reached 2.2 million unduplicated Total Viewers

Source: Nielsen L+SD Program based data, Weekly data from 11/8-11/14/21, Holiday-TD from 10/22-11/14/21, 4Q'21-TD from 9/27-11/14/21; "Entertainment" ranks exclude news & sports; Unduplicated P2+ reach, 6 min qualifier.