"Loveuary" comes to Hallmark Channel this weekend
OFFICIAL PRESS RELEASE
NEWS PROVIDED BY
Hallmark Channel, viewers' year-round destination for all things love and romance, debuted its annual Loveuary programming event this past weekend, helping propel the network to be #1 across entertainment cable in Weekend Total Day and Weekend Primetime among key demos. The stunt was headlined by original movie premiere Sweeter Than Chocolate, which became the #1 most-watched entertainment cable program of the week among Women 18+ on a L+SD basis.
Network and movie highlights include (L+SD):
• Network registered as #1 most watched on entertainment cable in Weekend Total Day among Households and Women 18+, as well as in Weekend Primetime among Households, Women 18+, and Total Viewers
• Sweeter Than Chocolate was the #1 most-watched entertainment cable program of the week among Women 18+ and on Saturday among Households, Women 18+, Total Viewers, Women 25-54, Women 18-49, and Persons 18-49
• The film reached 3.0 million Unduplicated Total Viewers
*Source: Nielsen L+SD Program based data, Strict Daypart-Span; 1/30/23-2/5/23; Excludes News/Sports; Networks that share feeds are weight averaged to daypart based on duration. Unduplicated P2+ Reach, 6 min qualifier.
Source Hallmark Channel
February 9, 2023 12:00pm ET by Hallmark Channel