Spring into Love has sprung on Hallmark Channel, bringing viewers six all-new original romantic movies to celebrate the season. The stunt kicked off on Saturday night, headlined by A Picture of Her starring network fan-favorite Tyler Hynes and Rhiannon Fish, which helped establish Hallmark Channel as entertainment cable's #1 most-watched network of the weekend among Women 18+. Further, the film marked entertainment cable's #1 most-watched program of the week among Women and Persons 18+ on a L+SD basis.

Network and movie highlights include (L+SD):
• Hallmark Channel was the #1 most-watched network on entertainment cable in Weekend Total Day among Women 18+, as well as #2 in Weekend Primetime among Households, Women and Persons 18+, and Total Viewers

• A Picture of Her became the #1 most-watched entertainment cable program of the week among Women and Persons 18+ and on Saturday among Households, Women and Persons 18+, Total Viewers, and Women 25-54

• A Picture of Her reached 2.4 million Unduplicated Total Viewers

*Source: Nielsen L+SD Program based data, Strict Daypart-Span; 3/20/23-3/26/23; Excludes News/Sports; Networks that share feeds are weight averaged to daypart based on duration. Unduplicated P2+ Reach, 6 min qualifier.