VISSIA releases transformational visuals for "I Just Wanna Hold U"
Music Video comes on heels of 2021 Canadian Tour of sold-out dates in support of USS
VISSIA's sophomore LP 'With Pleasure' available via Symphonic/AMPED Distribution
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Hurry Hard Records
““I Just Wanna Hold U” is about the unfixable break of a big love and being so close to the tragic mess of it all that clarity feels like it will be forever out of reach. You won’t find it looking through a bottle either, but sometimes coping looks like self-sabotage and that’s the best you can do with what you have at the time.
“For a long while, time is all you really have... waiting for the healing to begin.
“My dear friend, Jade Rickey, had been sharing little montages of everyday beauty on her Instagram stories and I really loved how her little squares of moments made me feel like I was looking through the keyhole of a chest full of bittersweet memories. That’s what the visuals of this song needed to feel like to me.
“Jade and I started shooting in the summer of 2020. With our varying schedules and fluctuating COVID-19 restrictions, we ended up having to push shoot dates a number of times and focus primarily on shooting outdoors. I don’t remember when we finally realized that we were going to shoot in every season over the course of the next year. The process just revealed itself to us in this very organic way, and it felt so cosmically right to embrace this pace that we’d initially felt forced into.
“So we waited; for the leaves to change, for the sunflowers to wither and wilt, for the snow to fall and melt again, for the trees to burst into green against the summer sky.
“We can’t hold onto the seasons of our lives no matter how many wishes we whisper into the darkness, but each one gives us an opportunity to stretch and move into a new part of ourselves as we bend and break and learn to start again.” - VISSIA
Whether it’s the neo-soul bliss of ‘The Cliffs’, the disco revival beats of ‘On My Mind’, the funk-soul vocal acrobatics of ‘Never Gonna Be The Same’ or the liberated vibes of ‘My Wom’, this album includes nods to a more nostalgic era of pop music, one in which solid vocals and a killer bassline were all you need.
There’s a sense that VISSIA makes clear to whom she owes her roots as she throws a nod backwards to the nostalgic 90s era of pop, where girl groups reigned supreme. But she also resolutely looks forwards with her aesthetic and purpose as a musician. The power of VISSIA is unmistakably feminine, coming from a place of utter empathy and descriptive talent in the way she draws on the power of nature and earth in order to create a totally unique personality which shines through in every single track.
Standout track ‘The Cliffs’ is a celebration of the support to be found in your loved ones, watching as they take on a challenge with you by their side, as cheerleader and first port of call when searching for encouragement. Accompanied by a glorious music video which nods to the retro sun-soaked vibes of Lana Del Ray and the carefree melodies of Halsey or Hayley Kiyoko, this song and video is truly VISSIA’s crowning achievement in an album which astounds and surprises at every turn.
Album closer ‘About Moving On’ takes us in a different direction entirely. It’s a lo-fi slow burn of a tune which clocks in at nearly 6 minutes, taking its time to explore the non-linear narrative of grief in the wake of a bad break up. It’s an interesting note to end the album on, one which truly cements VISSIA as a jack of all trades when it comes to writing songs as a way to observe, record and interpret her own internal paradoxes.
In her own words, “When I started writing With Pleasure, I had a completely different idea for what I thought the project was going to be. I thought I was going to make this, I don’t know, serious album, but when I sat down to write for it, that concept just didn’t feel right. Everybody will tell you your whole life, ‘Be true to yourself,’ but I don’t think it’s something you really understand until you are actually doing it. When I wrote ’Walk Me Home’ – one of the first songs I wrote for the album – it felt like I had finally unearthed this master key."
“My only motive from then on was: do what feels good. Not what I thought somebody else would think is good or cool or the most profound, but what feels good to me. I luxuriated in emotion, indulged my curiosity and really had fun with the process. This might all sound like a very obvious approach to take, but we are all coming home to ourselves in our own time. The kind of growth it takes to stand firmly in our own convictions takes the time that it takes, but the timing is always right. Don’t be mistaken, With Pleasure is certainly not all about what one might at first consider to be pleasurable. With Pleasure means that there is joy in experiencing all of our dimensions: the light and the dark, the helpless and the triumphant, the ashes and the rebirth. That’s what authenticity is. That’s how it feels to be alive.”
Previous singles, ‘Walk Me Home’, ‘About Moving On’ and ‘On My Mind’ have garnered VISSIA frequent attention from the likes of Wonderland Magazine, Maverick, Neon Music, Essentially Pop and more in the UK; indie88, NEXT Magazine and Exclaim! in Canada; and Stereo Embers, BTR Today, and Culture Collide in the US; while her fan base continued to expand during lockdown as a result of her weekly live sessions on Instagram.
VISSIA has made high-profile appearances including the UK’s Great Escape Festival, NXNE, the Edmonton Folk Music Festival and the Canmore Folk Music Festival, sharing stages with the likes of USS, Hawksley Workman, Jim Bryson, Matt Andersen and Lindi Ortega. Driven by connection and thirsty for movement, VISSIA dives into bubbly waters and emerges with a collection of pop-polished gems.
WITH PLEASURE is available now via Symphonic/AMPED distribution.
or visit VISSIA EPK:
It is undeniable that Edmonton, Alberta artist – VISSIA – is a songwriting and performing force to be reckoned with. With a show-stopper of a voice and a knack for storytelling, VISSIA captures the minuscule moments of monotonous everyday life and turns them to gold on her fearless new album, With Pleasure; an album that pines for connection, reminiscing on missed connections, and blurry nights out that meant everything. On every song it feels like love is just around the corner. It’s a contagious feeling that makes us hopeful for the future and desperately excited to meet it.
VISSIA has made high-profile appearances including the UK’s Great Escape Festival, NXNE, the Edmonton Folk Music Festival and the Canmore Folk Music Festival, opening for the likes of USS, Hawksley Workman, Jim Bryson, Matt Andersen, and Lindi Ortega.
Source Hurry Hard Records
January 14, 2022 3:20pm ET by Hurry Hard Records