ITV’s Text Santa raises highest ever total

The fifth annual ITV Text Santa appeal has been the most successful ever, increasing the total raised by a staggering 75% from the previous year. 

The 2015 appeal, ‘Text Santa Christmas Jumper Day’, saw people all over the country ‘Doing their bit in a Christmas knit’. By the time the donation phone lines had closed on the 8th of January, a staggering £11 million had been raised through the generous support of ITV viewers and the public. 

As well as people ‘wearing and donating’, funds were further boosted by High Street favourite, Primark donating £1.50 for every Christmas Jumper sold, which raised an incredible £1million; and the Government matched public donations for Save the Children’s international work generating another £2 million! 

And it isn’t over yet. People can still pay in their fundraising money online at or in their local Barclays branch. 

This year’s fundraising means that each of the three Text Santa charities can help give hope to more families across the UK and around the world by funding the vital work of Macmillan Cancer Support, Make-A-Wish UK and Save the Children. The charities have already received the first instalment of funds raised, with the rest due to follow by April. Further details on Text Santa 2016 to follow. 

Since its launch in 2011, Text Santa has now raised more than £32 million, with 100% of all donations going directly to the nominated charities.  No money raised through public donations is ever used towards the running of the appeal by ITV. 

Reaction from Presenters of Text Santa: 

Phillip Schofield: "Text Santa was even bigger and better in 2015 with an amazing result of £11m helping the three Text Santa charities.  I was thrilled to be part of it again, and popping up on lots of ITV programmes. It's a great achievement." 

Alesha Dixon: “Thank you so much to everyone who donated money for Text Santa, we have raised a record breaking amount of money that will help the lives of so many people. We couldn’t do it without you, thank you”  

February 19, 2016 9:15am ET by ITV Press Centre   Comments (0)

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