The Voice UK’s superstar coaches enter a world full of magic and colour in the first on-air promo for the new series. 

The trailer sees Sir Tom Jones, will.i.am, Jennifer Hudson and new coach Olly Murs in a library of sound, searching shelves of jars for the one that contains their perfect voice. 

The film was shot on location in the library at Arley Hall in Northwich, Cheshire. The owners allowed the shelves to be emptied of antique books to be replaced with more than 2,000 jars that were individually lit.  

The new series of The Voice UK - presented by Emma Willis - launches on ITV in January 2018. 

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