ITV Rugby World Cup final coverage most watched tv moment of 2019

ITV's exclusive coverage of yesterday's Rugby World Cup Final reached an audience peak of 12.8m viewers making it the most watched TV moment of 2019 on any channel. This was the biggest audience for a rugby match since the 2007 Rugby World Cup Final [also between England and South Africa].

79 per cent of the audience watching television yesterday morning tuned in to see England's defeat to South Africa in the match in Yokohama.

And the average audience across the broadcast of ITV's coverage was 8.9m [67 per cent audience share] making the Final the most watched sports programme since the Football World Cup on any channel