ITV will launch a special ad-break partnership with Just Eat this weekend during Britain’s Got Talent, in support of landmark mental wellness campaign Britain Get Talking.

Coinciding with the second episode of the entertainment show this Saturday 18th April, Just Eat will debut a special 90 second ad moment where people across the country had the opportunity to broadcast messages of thanks and support to the unsung heroes keeping the nation fed, happy and connecting over a good meal.

The advert will consist of user generated content in which members of the public up and down the UK, including NHS workers themselves, get together over a meal to acknowledge the efforts of food delivery services and local businesses who are keeping us eating together, laughing together and talking together through tough times.

The ads will continue throughout the forthcoming week, with 30 second cuts transmitting once per day in different parts of ITV’s peak-time schedule.

The ad campaign ties in with Britain Get Talking, which returned to ITV in March and since then has been broadcasting messages from ITV faces and viewers spreading love and saying thank you, reinforcing the notion that in times of uncertainty it has never been so important to keep talking. Britain Get Talking is supported by mental health charities Mind and Young Minds.

Over the course of the last month, Just Eat has introduced a number of initiatives to support the vulnerable and isolated, small independent restaurants and food delivery couriers. In addition, the food delivery app has also delivered over a million meals for the NHS, through a discount which to date has saved healthcare workers over £1.5m.

Matt Bushby, UK Marketing Director at Just Eat said:

“We’re firm believers in the power of food in bringing people together. It’s a privilege to be able to shine the spotlight on our hardworking restaurant partners and food delivery couriers, who are playing a pivotal role in keeping this country going. It’s also fantastic to provide a platform for our customers to show their appreciation as we know the small pleasure of being able to have your favourite food delivered brings a huge sense of joy and normality right now. ”

Simon Daglish, Deputy Managing Director, Commercial at ITV, said:

“At ITV we’re so proud of the impact that the Britain Get Talking campaign has had since its return last month and by partnering with Just Eat we’re delivering an emotive, moving and uplifting ad that keeps a light shining on all of our key workers, and also keeps Britain talking.”

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