August 31, 2022 - ITV Studios’ hit format Hell’s Kitchen reached its 25th territory by the commission of this popular iconic cooking format by The Heliconia Group in Thailand. Hell’s Kitchen will kick off early 2023 for a 15-week season of this culinary competition, premiering on BBTV’s Channel 7.

Hell’s Kitchen sees one renowned head chef welcome a group of hopeful chefs into Hell's Kitchen, where they will compete for the chance of a life-changing job in a top restaurant. Real-life drama, high emotion and culinary passion combine as the participants live, cook and compete in Hell's Kitchen. Which chef can handle the heat?

Arjan Pomper, MD, Global Entertainment, ITV Studios says: “We are thrilled to see that our cooking format Hell’s Kitchen is now entering its 25th territory and proud that this culinary show will soon air in Thailand at BBTV’s Channel 7 for the first time!”

Kitikorn Penrote, CEO, Heliconia H Group adds: “As the leading producer of reality competitions and food related shows in Thailand, Heliconia H Group is the perfect home for the globally successful Hell’s Kitchen format. This blockbuster series will further strengthen our 2023 line-up of programming. With our expertise, we will ensure that we expand this beloved programme in a way that feels authentic and exciting. We look forward to collaborating with ITV Studios to produce an epic new series that will inspire all Thai culinary professionals.”

Hell’s Kitchen originated in the UK and has travelled to 25 territories around the world. In Poland this show will air its 7th season this fall on Polsat and in the US its 21st season set to premiere on September 29, 2022 at FOX. Not only on screen, the format also works extremely well in licensed programs, which to date include five Gordon Ramsay Hell’s Kitchen restaurants, with the latest recently opened in California on August 12 and with 4 more to open in 2023, each offering fine dining in a unique ambiance. This month we have announced a Metaverse partnership with The Sandbox, where fans of the show can visit the first-ever virtual restaurant, create new dishes, win competitions, collect recipes and compete for the chance to make it to Head Chef. Additionally there will be Hell’s Kitchen-themed assets, including limited edition Gordon Ramsay avatars, that will be available down the line for players and creators to include in their own original experiences.