Appetite for cooking formats in Asia
OFFICIAL PRESS RELEASE
NEWS PROVIDED BY
ITV Press Centre
Cooking shows are hot! Several territories in Asia are ready to serve up a slew of ITV Studios cooking formats, all lined up for 2023, with Rat in the Kitchen, Hell’s Kitchen and the Come Dine With Me franchise all landing brand new commissions in the region.
In Mongolia, Central TV has commissioned two seasons of the whodunnit cooking format Rat in the Kitchen, following its debut in the USA earlier this year, with season 1 to be on air early next year. In Thailand, Channel 7 will be spiced up with its very first season of Hell’s Kitchen produced by The Heliconia Group. And soon to be announced, the super popular Come Dine With Me, with over 17.000 episodes produced across 46 territories, will land in Asia.
Ayesha Surty, SVP Licensing Asia Global Entertainment at ITV Studios said: "People are really passionate about food across Asia, Mongolia is no different. It's no surprise then, that cooking shows are hugely popular in the region. The genre is successful because people love learning to cook and find content involving home cooks and professional chefs entertaining.
"A fun, brand-new take on the genre where cooking meets gaming in our brand new show, Rat in the Kitchen is posed to be massively engaging to audiences. I’m delighted with the success around this genre and that the ITV Studios catalogue has a wide array of delicious cooking formats for audiences to tuck into!"
Source ITV Press Centre
December 7, 2022 4:00am ET by ITV Press Centre