ITV announces increased investment in InfoSum
OFFICIAL PRESS RELEASE
NEWS PROVIDED BY
ITV Press Centre
ITV today announces a further investment in data technology company InfoSum, increasing ITV’s investment by 50% of its original amount.
Brian Lesser, Chairman and CEO of InfoSum, said: “As an invaluable and longstanding partner, ITV and InfoSum are joined by a common vision for enabling secure data collaboration. ITV is an innovator that drives real change across the media landscape. Starting with its pioneering use of privacy-first data collaboration in Planet V and, more recently, retail media with the launch of the Matchmaker product alongside Tesco and Boots. With ITV’s additional investment, we are thrilled to further solidify our close partnership and all that is to come.”
Rhys Mclachlan, ITV Director of Advanced Advertising, said: “Our InfoSum Datamatch product has been developing nicely and in 2023 will be moving out of Adlabs, our innovation space, and instead become a scaled ‘always-on’ feature of our addressable offering.
In addition, Matchmaker, our InfoSum facilitated retail media product announced last Autumn, is already over-subscribed for our pilot phase with more than ten brands looking to work with us on the prototype. InfoSum is a critical part of ITV Commercial’s innovation and addressable proposition and an increased stake in the business ensures that we're securing our own futures.”
ITV’s Matchmaker solution was co-created with Tesco’s Media & Insight Platform, dunnhumby, and Boots Media Group. It is entirely cookieless, utilising InfoSum’s privacy-first data collaboration platform to securely match ITV’s existing registered first-party audience with Tesco’s Clubcard and Boots’ Advantage Card databases.
Source ITV Press Centre
February 2, 2023 4:00am ET by ITV Press Centre