ITV STUDIOS AND ZHEJIANG MEDIA GROUP PARTNER TO CO-DEVELOP NEW NON-SCRIPTED IP

OFFICIAL PRESS RELEASE

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ITV Press Centre

London TV Screenings, 26 February 2025 - ITV Studios and Zhejiang Media Group today announced a new partnership to co-develop non-scripted IP for the local and global market.

With an accomplished track record in creating high-end non-scripted TV shows, Zhejiang Media Group is known for its partnerships with established and emerging talent, best-in-class producers and directors. With 60 production labels globally and a 90,000+ hour distribution business, ITV Studios is the content powerhouse behind globally renowned format brands such as The Voice, Come Dine With Me, Hell’s Kitchen, dramas like Bodyguard, Snowpiercer and One Piece, as well as the landmark natural history show A Year on Planet Earth.

Further details about the first co-developed project the companies are working on, Go! Fishing! are to be announced in the coming months.

Mr. Shen Jian, Editor-in-Chief, Zhejiang Satellite TV, Zhejiang Media Group, said "We are delighted to partner with ITV Studios to co-develop new IP for Chinese viewers. We are definitely seeing an appetite globally for new formats that explore universal themes through different cultures. I am personally very much looking forward to the collaboration which we expect to produce a new co-developed concept to launch in China and internationally in 2025."

Ruth Berry, President Global Partnerships & Zoo 55, ITV Studios said, "Zhejiang Media Group is a valued, longterm commercial partner to ITV Studios and I am pleased that with this deal we will unite our creative forces to develop original IP for Greater China and the international market".

The deal was brokered on behalf of ITV Studios by Augustus Dulgaro EVP Sales Asia Pacific and Zoe Tsui, Head of Content & Format Sales Great China.

ENDS -

About

About ITV Studios

ITV Studios is a creator, producer and distributor of world-leading programmes that people can’t get enough of. We connect millions of people every day and shape and reflect the world they live in, we are More Than TV.

ITV Studios is home to some of the best creative minds, crafting over 6,700 hours of original programming across 60 production labels. Our global footprint spans 13 countries including the UK, US, Australia, France, Germany, The Nordics, Italy and the Netherlands and our global distribution business sells our catalogue of 90,000+ hours to broadcasters and platforms around the world.

ITV Studios has 150+ owned and operated channels in the social space delivering over 10bn views in 2024, as well as 20 FAST channels on 100+ channel feeds globally. It launched a new label, Zoo 55 dedicated to expanding its digital and gaming activity, in January 2025.

ITV Studios is part of ITV PLC, which includes the UK’s largest commercial broadcaster ITV and the ad-funded, free streaming home for ITV, ITVX.

About Zhejiang Media Group

Zhejiang Media Group (ZMG) is one of the most influential provincial level media in China. ZMG operates nearly 20 television and radio channels, including one satellite television channel, known as Zhejiang Satellite TV (ZJSTV), and other 9 television channels.

Zhejiang Satellite TV is ZMG’s flagship television channel, its transmission reaches to the entire territories of China and some neighboring countries via satellite. China Blue Media Hub formed a communication matrix to integrate county-level radio & TV and new media, established its own portal site New Blue Net, and some other mobile apps, such as China Blue News, China Blue TV, short/mini video app Blue Media Video, and online radio Xihuanting (meaning as Fun Radio).

Source ITV Press Centre