Jack White's record label, Third Man Records, will celebrate its 7th anniversary and its three millionth record pressing by attempting to play the first ever phonographic record in space. 

A press release posted to the label's website explains the ambitious plan that is scheduled for July 30:

"On July 30th, in celebration of our 7th anniversary, Third Man Records will reveal our attempt to play the first phonographic record in space — a gold-plated 12” master of Carl Sagan’s “A Glorious Dawn” (a moving arrangement of Sagan’s sagacious words culled from his magnificent Cosmos series, previously pressed and distributed as a 7” in their first year of operation, 2009)."

"This record marks our 3 MILLIONTH RECORD PRESSED! The vessel tasked with the mission —The ICARUS CRAFT — is a custom-built “space-proof” turntable attached to a high-altitude balloon designed by Kevin Carrico, who has NASA in his blood, and is responsible for assisting in the restoration of many of Third Man’s machines (Third Man Recording Booth) to working order. Kevin and the Third Man team are aided in their endeavour by SATINS (Students and Teachers in Near Space)."

"To celebrate the occasion, Third Man Records will be hosting (literal) launch parties at both its Cass Corridor and Nashville locations, where the viewing of the mission, as well as live bands, exclusive, commemorative merchandise, and limited edition, 12” gold vinyl copies of the 3 millionth pressing, “A Glorious Dawn” will be available for purchase, as well as a few other limited, exclusive LP offerings. In Detroit, the ICARUS CRAFT will be on exhibit with its creator Kevin Carrico answering questions, and in Nashville, the gold-plated record will be displayed. Visitors can take Third Man Impossible Project instant-photos with the ICARUS CRAFT, Gold-plated record, or with designer Kevin Carrico, if you ask him nicely."

Follow us: @Pressparty on Twitter / Pressparty on Facebook.

Watch footage of Jack White at his Third Man Records here: