Jay-Z can now add “editorial director” to his already bulging resumé after launching a new lifestyle website yesterday.

The site, Life + Times, covers everything from music to technology to sport and features videos, audio and features handpicked by Hova himself, as well as a personal blog, Jay’s I, which has one entry so far.

As well as being one of the most respected artists in hip-hop, Jay-Z – real name Shawn Carter – is an astute businessman who has interests in everything from restaurants to a basketball team, the New Jersey Nets.

Watch Jay-Z and Beyoncé performing ‘'03 Bonnie & Clyde’ below.