Jay-Z to stream Brooklyn concert online
Rap superstar Jay-Z will treat fans around the globe to a live stream of his final concert at Brooklyn's Barclays Center tomorrow night (October 6).
The '99 Problems' hitmaker is due to perform at the New York venue on Saturday night and will stream the show online via his own YouTube channel, 'Life + Times'.
IconicTV co-founder Michael Hirschorn, who has collaborated with Jay-Z and YouTube for this exciting project, explained in a statement that
"His philosophy has always been to do things out of the box, do them first, do them in a surprising way. I think that's one of the main reasons he has kept his brand as fresh and robust as he has because he's constantly surprising the public with what he's doing."
Hirschorn added that now that Jay-Z has launched this YouTube channel, the aim is to get it up to the standard of MTV or BET:
"We're approaching this channel and programming it, not at the level of an MTV or a BET – at least, not yet – but really programming it as a real channel that will have regular content, some featuring him, some under his creative direction, but that when he wants to reach his audience, he's no longer going to have to go through an intermediary to get to that audience."
Watch Jay-Z open the Barclays Center below:
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