Rihanna Launches Fenty Skin

Clean, uncomplicated, effective skin care for everyone

"Fenty Skin is my vision of the new skin care culture - I wanted to create amazing products that really work, are easy to use, and can be used by anyone." - Rihanna



SAN FRANCISCO , August 3 , 2020 - Rihanna, in partnership with Kendo Brands, a developer of beauty products owned by LVMH, is launching its second global beauty brand, Fenty Skin, after the groundbreaking launch of Fenty Beauty in 2017.

Experience the interactive multichannel press release here:

Rihanna's highly anticipated skin care brand is the culmination of her global experience, her personal path in skin care, and her unwavering mission to provide simple solutions for all skin tones and skin types. As a result, Fenty Skin delivers clean, valuable multitasking products that can be easily used with makeup and protect our planet thanks to environmentally friendly packaging and formulas.

After feeling overwhelmed by the large selection of skin care products for years and after a bad experience with a product that had discolored her skin as a teenager, Rihanna dreamed of creating a simple and effective range of products. Now she has created an accessible skin care brand that builds on years of unprecedented experience, access and education, and represents everything she would have liked to know in younger years. With Fenty Skin, Rihanna shares her everyday care routine to achieve a radiant, healthy-looking complexion. Your starter care routine, known as "Fenty Skin Start'rs", includes three 2-in-1 products:

• Total Cleans'r Remove-It-All Cleanser ($ 25), a makeup remover and facial cleanser with a creamy foam texture that removes dirt, oil, and long-lasting makeup without drying out the skin.

• Fat Water Pore-Refining Toner Serum ($ 28), a breakthrough toner serum that cleanses and refines pores, improves the appearance of dark spots, clears and softens the skin and removes unwanted shine - all without stressing the skin.

• Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 Sunscreen ($ 35), a light, oil-free moisturizer with sun protection that adapts to all skin tones due to its light pink color. It protects against drying out and discoloration, reduces dark spots and can be used with make-up without any problems - without pilling or flashback. It is also refillable.

Fenty Skin uses clean, vegan, gluten-free and oil-free formulas and combines ingredients from sources worldwide, such as the vitamin C-rich Barbados cherry, with "Gold Standard" skin care ingredients such as hyaluronic acid and niacinamide. Rihanna wanted Fenty Skin to be a is all-round experience for the senses, so the products have warm, tropical scents inspired by their ingredients such as Barbados cherry, coconut and fresh desert melon.It was essential for Rihanna that everyone could use their brand and see visible results, that's why every Fenty Skin product has been tested on all skin tones, complexions and skin types.

Fenty Skin packaging is sleek, modern and environmentally friendly. Wherever possible, the brand eliminated cardboard boxes, incorporated post-consumer recycling materials, and created refill systems where possible.

Rihanna also welcomes skin care expert and licensed beautician Sean Garrette as an ambassador for Fenty Skin.

Fenty Skin was launched exclusively on http://www.FentySkin.com on July 31, with international shipping.

Source Kendo

August 3, 2020 4:00am ET by Kendo  

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