Kendrick Lamar has big GRAMMY hopes: 'I want to win them all'
'King Kunta' hitmaker Kendrick Lamar wants to sweep this year's GRAMMY Awards because he believes his nominated body of work is his best to date.
In a new interview with Billboard magazine, Lamar declared: “I want to win them all."
Back in 2014, Lamar received a total of seven Grammy nominations, but lost out. Referring to his aims for this year's ceremony, which is due to take place on February 15 and sees him up for an incredible 11 prizes, he explained:
“[The Grammy defeats] would have been upsetting to me if I’d known that was my best work, if I had nothing new to offer. 'Good Kid, M.A.A.D City' is great work, but it’s not my best work. 'To Pimp a Butterfly' is great. I’m talking about the connection the record made. 'Good Kid, M.A.A.D City' made a connection. But 'To Pimp a Butterfly' made a bigger connection.”
He went onto add that if he wins, it'll be a win for hip-hop culture as well: “It’s bigger than me. When we think about the Grammys, only Lauryn Hilland Outkast have won album of the year. This would be big for hip-hop culture at large.”
Watch coverage of Lamar's Billboard cover shoot here:
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