ASSOCIATION OF INDEPENDENT MUSIC POP-UP AT SOHO RADIO
OFFICIAL PRESS RELEASE
NEWS PROVIDED BY
Jäger Soho, the collaborative music space created by Jägermeister and Soho Radio, are excited to announce that AIM are bringing back their Label Lodge residency from April 23rd – July 15th 2018.
Following its successful debut last year, The Label Lodge will run for three months, and feature weekly pop-up residencies from some of the UK’s most exciting independent labels including; 4AD, Sunday Best, Communion, Holy Roar, Wichita, Partisan and Wah Wah 45s.
Each label will take over the Jäger Soho space at Great Windmill Street in London for one week and will be celebrating their artists, promoting upcoming releases and inviting the public to share in their passion for independent music through specially curated events.
The residencies will incorporate: live performances and signings with featured independent artists, show takeovers and guest mixes on Soho Radio, industry workshops, and a pop-up shop selling branded merchandise, records and more.
Tom Carson, Music Manager at Jägermeister UK said, “We’re delighted to be bringing back The Label Lodge for 2018 and inviting a summer-long stream of independent music labels and artists through the Jäger Soho doors. One of our primary ambitions with Jäger Soho is to provide a platform for creative, passionate people and projects and I can’t think of a better embodiment of that ethos than The Label Lodge”.
Paul Pacifico, CEO of the Association of Independent Music said, “The success of last year’s partnership between Soho Radio, Jägermeister and the Association of Independent Music in bringing to life some of the UK’s most iconic label brands in the heart of Soho was extraordinary. Now in its second year, The Label Lodge has set a high bar and I’m excited to see what’s in store for us all this summer”.
The Label Lodge is a collaboration of Soho Radio, AIM & Jägermeister, for more information on events, artist announcements, scheduled performances and residency details for The Label Lodge visit the Soho Radio website, the AIM website, or keep an eye on #JagerSoho on Twitter.
The Label Lodge pop-up dates:
23rd – 29th April: 1965 Records
April 30, 2018 6:09am ET by KINC