RAYE explores another side of the city in Timberland’s ‘The Green Room’
Timberland introduces Delphiville - a tough leather sneaker with bold attitude
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Timberland have released The Green Room feat. RAYE , an explorative musical content piece set in the tropical palm house at Kew Gardens, to launch the new Delphiville sneaker.
Against the backdrop of her track ‘Confidence ft. Maleek Berry, Nana Rogues’, RAYE embodies the venturing spirit of the Delphiville as she reflects upon the experiences, influences and choices that have paved the path of her personal journey both as an artist, and as a woman.
Speaking on the campaign RAYE said, “Growing up in South London green spaces provided a little haven for me, I used to sneak out of the house and run to the park to write down poems and lyric ideas. Today, I still like to take time to escape and spend a moment just being in nature, I think it’s so important for your wellbeing ”.
RAYE continued, “I feel really lucky that I have a platform where my voice can be heard and I can raise awareness about issues that I really care about. I had a lot of strong role models growing up in my life so I feel privileged that I get to help inspire others.”
RAYE joins Yungen as the second artist to feature in Timberland’s content series The Green Room, a concept which seeks to celebrate the culture of green spaces in our cities.
Representing a new direction for Timberland, the Delphiville combines a durable leather sneaker with a bold outsole. Integrating youthful style with a strong point of view, the Delphiville is available in colourways - gold, silver, black, mauve and light brown.
The new Delphiville collection is available online and in-stores now.
Timberland is a global leader in the design, manufacturing and marketing of premium footwear, apparel, and accessories for the outdoor lifestyle. Best known for the original yellow boot introduced in 1973, Timberland today outfits consumers from toe-to-head, with versatile collections that reflect the brand’s rich heritage of craftsmanship, function and style.
South London-based R&B singer Rachel Keen (aka RAYE) started her career at the age of ten. After studying in the prestigious BRIT school she’s here to create her own rules. Since 2016, she’s on everyone’s radar. Her spiky, confident-yet-vulnerable lyrical style has made her a go-to writer across the British music industry — she’s collaborated with Stormzy, co-written the Charli XCX single "After the Afterparty," and reached No. 3 in the U.K. charts last year thanks to her collaboration with house producer Jax Jones. Her recent work features Kojo Funds, Ray BLK, Mr Eazi, Mabel & Stefflon Don among others.
March 19, 2019 8:32am ET by KINC