London / New York, January 11, 2021 -- Multi-platform entertainment news network LIT today announced the launch of its first ever 24-hour channel on Peacock. Starting today at 12pm ET, this will be LIT’s first OTT channel anywhere in the world and will stream exclusively on Peacock, with additional U.S. and international distribution partnerships coming from February.

Launching with a three-hour live block of its flagship entertainment news program, LIT Entertainment News, hosted by Bradford How, Sloane Glass and Ruba Wilson, LIT is a fresh, reliable voice disrupting the celebrity and entertainment space to bring you all the tea, all the time.

Reimagining rolling entertainment news for global broadcast across a wide range of soon to be announced media platforms, including OTT, streaming services, social, satellite and cable, LIT launched on social streams in July 2020, and airs a daily programming block on Indonesian streaming platform Kaskus TV.

LIT’s co-founders and co-CEOs are entertainment industry veterans Claudia Rosencrantz and Adrian Woolfe, the team who brought the world entertainment brands including Who Wants To Be A Millionaire?, Love Island, The X Factor, American Idol, Got Talent, Hell’s Kitchen and more. LIT will announce additional live broadcast hours and original celebrity and entertainment formatted shows in the coming months.

“We’re thrilled to bring LIT’s fresh take on the world of celebrity and entertainment to Peacock,” said Claudia Rosencrantz. “An incalculable amount of social content is posted by celebrities every day, and LIT is here to help fans navigate it all, be they TikTokers, YouTubers, Hollywood A-listers or the Royals.”

“We are delighted to launch our first channel on Peacock. This is just the beginning,” added Adrian Woolfe. “We’re excited to continue LIT’s expansion with more partners, platforms and talent around the globe in the coming months. Watch this space!”

LIT is open for business, creating bespoke integrated marketing solutions for brand partners to be announced soon.

A new go-to destination for up-to-the-minute celebrity stories and entertainment news, LIT is built for today’s generation of celebrity, entertainment and pop culture fans to consume content they love across devices everywhere, all the time.