LIT CONTINUES TO EXPAND GLOBAL REACH, LAUNCHES ON VIZIO SMARTCAST AND PLEX
OFFICIAL PRESS RELEASE
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LIT, the multi-platform entertainment network for the social media generation, today announced its launch on two new platforms: VIZIO SmartCast and Plex. LIT launched as a free, 24-hour channel on VIZIO SmartCast TVs in the U.S. on Wednesday, February 17, and launches globally on streaming media platform Plex today.
This marks LIT’s first global distribution, as its reach continues to rapidly grow following the launch of its first 24-hour U.S. channel on Peacock in January. LIT is now available to more than 70 million subscribers across platforms worldwide, with additional international distribution coming in March.
The fresh, reliable voice disrupting celebrity and entertainment news, both channels launch with a three-hour live block of LIT’s flagship program, LIT Entertainment News, hosted by Bradford How, Sloane Glass and Ruba Wilson.
“LIT offers something no one else is doing – a 24-hour channel dedicated to the new world of entertainment, with a journalistic lens on celebrity social media, and personality-led hosts breaking scoops live on air,” said LIT’s co-founder and co-CEO Claudia Rosencrantz. “We’re thrilled to bring LIT to new audiences around the world.”
“We’re excited to work with best-in-class media platforms such as VIZIO SmartCast, Plex and Peacock to make LIT available on screens everywhere,” added LIT’s co-founder and co-CEO Adrian Woolfe. “Gen Z is adopting OTT streaming faster than any other generation, and we’re proud to be the most innovative brand in the entertainment news space.”
Reimagining rolling entertainment news for global broadcast across a wide range of media platforms, including OTT, streaming services, social, satellite and cable, LIT launched on social streams in July 2020, and airs as a 24-hour channel on Peacock and a daily programming block on Indonesian streaming platform Kaskus TV.
LIT is open for business, creating bespoke integrated marketing solutions for brand partners to be announced soon.
LIT is a multi-platform entertainment network for the social media generation. A new go-to destination for up-to-the-minute celebrity stories and entertainment news, LIT snoops, scoops and breaks exclusives live, and deep dives into the trending social media conversation, with updated entertainment headlines every 15 minutes. Reimagining rolling entertainment news for global distribution across a broad range of media platforms, including OTT, streaming services, social, satellite and cable, LIT launched its first channel in January 2021. LIT is available on Peacock (USA), VIZIO (USA), Kaskus TV (Indonesia), and globally on Plex and Twitter. LIT’s co-founders are Claudia Rosencrantz and Adrian Woolfe; LIT’s Chairman is Marty Pompadur. litentertainment.com
February 24, 2021 10:00am ET by LIT