LONDON, March 10, 2021 -- LIT, the multi-platform entertainment network for the social media generation, today announced its first UK distribution partnership with Samsung TV Plus. LIT launches as a free, 24-hour channel on Samsung TV Plus today, continuing its rapid, global expansion since the arrival of its first U.S. channel on Peacock in January, and launches on VIZIO SmartCast and Plex in February. LIT is now available to more than 70 million subscribers across platforms worldwide.

The fresh, reliable voice disrupting celebrity and entertainment news, the LIT channel launches on Samsung TV Plus with a three-hour live block of LIT’s flagship program, LIT Entertainment News, hosted by Bradford How, Sloane Glass and Ruba Wilson.

Samsung TV Plus gives viewers instant access to top news, sports, entertainment, and more. It's 100 percent free, and doesn't require any downloads, sign-up, credit cards, subscriptions or additional devices.

“We are delighted to launch our first LIT channel in the UK with an outstanding partner, Samsung TV Plus,” said LIT’s co-founder and co-CEO Adrian Woolfe. “It’s an exciting time for OTT entertainment in the UK, and we see so much potential for growth. Watch this space.”

“We’re thrilled to introduce Bradford, Sloane and Ruba to audiences in the UK,” added LIT’s co-founder and co-CEO Claudia Rosencrantz. “Our microscopic lens on up-to-the-minute celebrity and entertainment news is the escape we all need right now, and we know pop culture fanatics are going to love it.”

LIT is open for business, and last week announced Tom Boland as CMO of its parent company, Studio 1.

Disrupting entertainment news for global broadcast across a wide range of media platforms, including OTT, streaming services, social, satellite and cable, LIT launched on social streams in July 2020, and airs as a 24-hour channel on Peacock (USA), VIZIO Smartcast (USA), Plex, and a daily programming block on Indonesian streaming platform Kaskus TV.