London, UK, Tuesday, 1 December 2020, As “Studio 2054”, Dua Lipa’s multi-dimensional live experience hosted by LIVENow, closed on Friday, it had been watched by over 5 million people world-wide. Fans in over 176 countries were left levitating after a night of music, dance and mayhem that also saw Elton John, Kylie, FKA Twigs, J Balvin, Bad Bunny, Miley Cyrus and Angele perform. By ticket sales, the show is the biggest virtual concert by a solo artist to date.

“We are exceptionally proud of what we achieved on Friday night,” explains Marc Watson, Director of LIVENow and parent company Aser Ventures. “This was a highly complex and choreographed production and it proved that our music business can operate globally at scale. “Studio 2054” shows that artists can create unique live events, designed to experience at home, that delight their fans and attract major sponsors. This is not easy but we have proved if you get the creative format and marketing right, there is significant and growing consumer demand around the world for streamed live music events.”

Ben Mawson from TaP music comments: “I’m exceptionally proud of Dua and the huge team behind this incredible performance. It was really important to Dua to create something that went beyond the bounds of an ordinary live show or stream and she more than achieved this with “Studio 2054”. Audience wise, it was always going to be hard to make solid predictions as Livestreaming is such a new and evolving market, which makes it so exciting that she has achieved such astonishingly high viewing figures. We are estimating over 5 million viewers based on more than one person watching each stream, but the real number maybe closer to 8 or 9m. I expect a lot of families watched together. It was a massive undertaking but I’m so proud that once again Dua has shown herself to be the one of the biggest popstars in the world.”

LIVENow’s music team headed up by Marc Watson, is working to deliver “Song Machine Live” for Gorillaz next. “Song Machine Live” on December 12th and 13th, will mark the first live performances from the band since 2018. Three separate shows will see 2D, Russel Hobbs, Murdoc Niccals and Noodle together on stage with appearances from several Song Machine Season One: Strange Timez collaborators.

Pete Tong, The Heritage Orchestra and Jules Buckley return to the O2 on December 19th for “O Come All Ye Ravers”. This Ibiza Classics party is the first music event to play from the O2 since closing in March and will stream live and direct to LIVENow.

Home to amazing live experiences, LIVENow aims to entertain, engage and educate. Sports, concerts, workouts, stand-up comedy, inspirational speakers and more are broadcast to screens around the world. Passionate about sharing events as they happen, LIVENow gives fans exclusive access to live-streams that can be enjoyed at home.

For more music and more information visit www.live-now.com.

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Press Contact:
Nicola Miller
Nicola.miller@live-now.com