Live Nation Acquires Legendary Rock In Rio, One Of The World's Largest And Most Historic FestivalsOFFICIAL PRESS RELEASENEWS PROVIDED BY Live Nation (US) Live Nation Entertainment (NYSE: LYV), the world's leading live entertainment company, is expanding its presence in South America by acquiring a stake in Rock in Rio, which in 2017 was the 2nd highest grossing festival in all of the world, as well as the largest music festival in South America, attended by more than 700,000 fans from 62 different countries. "We are delighted to bring together the world's biggest music festival with the largest entertainment company on the planet," said Roberto Medina, Rock in Rio's founder and President. "The partnership will generate a number of synergies that will enable the realization of even greater ambitions for Rock in Rio. We are two companies with a united global vision and the ability to achieve big dreams." Medina and his team will remain key stakeholders of Rock in Rio, continuing to manage all aspects of production as well as consulting across the business. "Rock in Rio is a marquee event which set the standard for festivals in South America," said Michael Rapino, President and CEO, Live Nation Entertainment. "Roberto and his team have grown Rock in Rio to become a truly global event and the preeminent festival in the emerging live events market in South America. We look forward to integrating their industry expertise into the Live Nation business." With more than 100 festivals around the world, Live Nation is home to the world's largest collection of festivals. The company has experienced a healthy demand for festivals in the region, with its partner C3 Presents expanding the Lollapalooza franchise across Brazil, Chile, and Argentina. About Live Nation Entertainment About Rock in Rio Born in Rio de Janeiro, Rock in Rio has conquered not only Brazil, but Portugal, Spain and, in 2015, it reached the United States, always with the goal of bringing different styles of music to a varied audience. Much more than just a music festival, Rock in Rio is also committed to being a responsible and sustainable event. In 2001, through its social project entitled "For a Better World", the event committed to making people aware that everyday acts are the pathway to making the world a better place for everyone. In 2013 Rock in Rio received ISO 20121 – Sustainable Events certification, recognition of its power to carry out a range of initiatives aimed at building a better world, such as the creation of 182,500 direct jobs over its 18 editions, and more than R$71 million invested in social and environmental causes and building a positive legacy for the host cities.
Source Live Nation (US)
May 2, 2018 3:00pm ET by Live Nation (US) |