MMF & YouTube Music unveil participants on the 2020 Accelerator Programme for Music Managers
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20 music managers from across England and Scotland will benefit from the groundbreaking grants and education programme
2020's intake represent an incredibly diverse range of creative talent across all genres - over half the managers involved based outside of London
Accelerator is supported by YouTube Music, Arts Council England, Creative Scotland and the Scottish Music Industry Association
The Music Managers Forum (MMF) and YouTube Music have today announced the second wave of successful applicants for the Accelerator Programme for Music Managers.
Reflecting the true depth and diversity of British music, this year's 20 participants are drawn from across the UK and represent an extraordinary range of 66 artists, songwriters and producers - from drill rappers and heavy rock bands to experimental instrumental groups and award-winning jazz ensembles. They include managers of acts shortlisted for the BRIT Awards Rising Star, the BBC Sound of 2020, BBC Radio 1Xtra's Hot for 2020 and the Mercury Prize.
Over half the group are based outside London. 40% are female, and 50% are from BAME backgrounds. Only three currently operate as full time music managers, with the majority balancing this role with other freelance, consultative or short term employment.
The full list of participants can be viewed below.
Developed by the MMF, Accelerator is generously supported by YouTube Music, Arts Council England, Creative Scotland and the Scottish Music Industry Association (SMIA).
Aimed at talented and proven individuals who are looking to step-up into full-time music management or develop their companies, the 12-month programme offers up to £15,000 in financial support, specialist training sessions delivered in partnership with CMU Insights and Music Ally, as well as mentoring from established managers and industry leaders and the opportunity to attend key international conferences.
Accelerator's goal is to empower upcoming music managers, to further their support of creative talent, and address ongoing concerns between the increasing workload music managers are expected to shoulder and the means by which they are compensated.
A survey of more than 180 managers from the MMF's 2019 report Managing Expectations revealed that 56% of respondents earned less than £10,000 per annum from music management, with almost half relying on full or part-time work in other areas of the music and creative industries.
Initially launched in 2019, 24 upcoming managers have already completed the Accelerator Programme. Over 12 months, these individuals increased the number of artist/writer/producer clients they represent by over 20% - from 44 to 54 - while building new partnerships across the live, recorded and music publishing sectors.
"I am delighted to welcome another 20 managers onto the Accelerator Programme. The quality of applications was, yet again, ridiculously strong, but after a tough and competitive selection process we have another seriously high calibre group onboard. It's especially pleasing to have more female managers involved, more managers from BAME backgrounds and more managers from outside of London.
"With the backing of YouTube Music, Arts Council England, Creative Scotland and the SMIA, the goal of Accelerator is to help these individuals grow their business, build their network and develop their skillsbase. These people are already playing a linchpin role in British music. They're supporting 66 of our most impressive and progressive music makers, and going forward we want them to add to these rosters and empower their clients to the greatest possible success."
"We believe passionately in the importance of managers in developing the next wave of UK talent. YouTube Music is proud to be continuing our partnership with the Music Managers Forum on the Accelerator Programme, which has proven to be a game-changer in providing emerging managers the opportunity to hone their skills and focus on their business. We were over the moon to see so many success stories coming out of the last 12 months of the programme and cannot wait to see what the new Class of 2020 will go on to achieve."
"I'm delighted that, with support from Creative Scotland, the Scottish Music Industry Association can continue to contribute to the valuable Accelerator programme. We were delighted by the results of the 2019 programme and are excited by the potential for 2020. Involvement in the programme is strategically important to us as part of our development objective; helping music businesses become more successful and nurturing a financially sustainable industry in Scotland. Working with MMF and its partners on Accelerator strengthens our links with the rest of the UK for trade and collaboration. I'm looking forward to seeing and hearing the results of Accelerator 2020."
"A strong music sector needs skilled and ambitious people to be active at all stages of the process. Supporting the development of music managers will, in turn, help to grow and sustain the talent we know we have in Scotland. This project is a great way to enable these people to hone their skills and build the relationships that will ensure future success for our sector."
● Ameena Badley, The Ko-Lab (Birmingham) -Smuggzy Ace, Mowgli, A Class
● Andrew Ellis, Samizdat (Liverpool) -Immix Ensemble, Vessel, Rakhi Singh
● Ashley Perry, Ozone Music (Luton) - Nafe Smallz, Jibsta
● Bobby Brown (Brighton) -Frankie Stew & Harvey Gunn, Karl Benjamin
● Charlie Owen (London) - Joy Crookes
● Christopher Grey, Problem Child (London) -Nyge,Gibbo,Clonez,Paige Lihya
● Clare Wright, (London) -JFDR,ESYA,Sons of Raphael, Okandi
● Conor Ferris, Narrative Management (Newcastle-Upon-Tyne) - InVisions,Captives,IMMERSE
● Denise Allan, 677 Management (Glasgow) - Glasvegas,Freakwave, Steph Johnston
● Earl Bailey, Frontlinzz (Coventry) -Pa Salieu,Mugun, Andrwea, Flava, Jam
● Gaius Mavila (London) -House of Pharaohs, DamnShaq
● Jade Richardson, Jade-Inc (Birmingham) - Khloe Anna, DameDame, Madara Beatz, Digital Mozart
● Jasmine Srih, Obscura Artists (London) - KEYAH/BLU, BBZ, Martha, Sippin' T, AZADI.mp3
● Jazz Rocket, 67 Artists (London) -Yo Preston, Tinx, Tylr Rydr, Hakon, Xandr Fox & O.X.X.
● Kaiya Milan, Off Balance, (London) -Afronaut Zu, Steam Down, Ahnansé
● Louis Curran, From Concentrate Music (London) - Quiet Man, Joy Anonymous, MEI
● Lyle Scougall, Mañana Music Management (Glasgow) - Joesef, t e s t p r e s s
● Megan Burns, Tone Management (Liverpool) - Palm Reader, T.A.R.L.D
● Pip Newby, Friends Vs Music (London) - Honeyvale, Cherry Cherry, Al Groves, Ben Mclusky, Darren Lawson, Henry Brill, Rocky O'Reilly, Owen Lewis, Sean Oakley, Simon Byrt, St£fan, Steven A Griffiths
● Tim Hampson, Cannibal Management (London) - Dream Wife, Out Girl, Willie J Healey, Dry Cleaning
February 1, 2020 10:00am ET by Pressparty