mtv vmas & pepsi® launch the museum of missy elliot
Interactive activation celebrating the VMAs’ top honoree opens to fans on Saturday, August 24th and Sunday, August 25th in NYC
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NEW YORK, NY (August 21, 2019) – In advance of the 2019 VMAs on Monday, August 26th at August 26 at 8:00 pm ET/PT, MTV has partnered with Pepsi® to give fans an interactive, social-media experience honoring Missy Elliott and the creative visionaries behind some of her most unapologetic iconic music videos. Located at 632 Broadway in New York City, The Museum of Missy Elliott will be open to the public with a ticket on hand on Saturday, August 24th from 11:00 a.m. to 7:00 p.m. and on Sunday, August 25th from 11:00 a.m. to 6:00 p.m.
The immersive museum will feature installations inspired by the minds behind some of Elliott’s most legendary music videos, including:
June Ambrose (Costume Designer)
“I’m so thrilled that MTV, in collaboration with Pepsi, has decided to showcase the amazing work of my dear friend Missy Elliott,” said June Ambrose. “It has been my distinct honor and privilege to have been fortunate enough to costume design for Missy for so many years, a true labor of love. I wish to congratulate Missy, Hype Williams, HitHat and all the many creatives whose amazing work will be on display at the Museum of Missy Elliott.”
For the first time ever, fans will have the ability to:
Place themselves inside the music video for “The Rain” while donning the iconic garbage bag onesie.
Visit a nail bar where artists will help guests select customized nail art and sit at one of the “Missy” branded director chairs where they’ll receive the star treatment and take glam mirror selfies.
This pop-up fan experience will feature immersive installations that draw inspiration from some of Elliott’s most groundbreaking music videos and costumes, creating an Instagrammable playground for fans to relive their favorite Missy moments. MTV partnered with VNTANA, a leading mixed-reality company, to create the unique experience using immersive technology to personalize fan engagement and share across social media platforms.
Tickets reservations for The Museum of Missy are available at: museumofmissy.splashthat.com.
As previously announced, Elliott will receive the Michael Jackson Video Vanguard Award and will perform at the 2019 VMAs, airing live from Prudential Center in Newark, N.J. on Monday, August 26th at 8:00 p.m.ET/PT across MTV’s global channels in more than 180 countries, reaching more than half a billion households around the world. Missy Elliott is managed by Mona Scott-Young of Monami Entertainment.
Bruce Gillmer and Den of Thieves co-founder Jesse Ignjatovic are Executive Producers for the 2019 VMAs. Barb Bialkowski is Co-Executive Producer. Jackie Barba, Joe Buoye and Alicia Portugal serve as Executive in Charge of Production. Amani Duncan is Executive in Charge of Music. Wendy Plaut is Executive in Charge of Celebrity Talent.
Official sponsors of the 2019 “MTV Video Music Awards” include Extra® Refreshers Gum, PEPSI®, Taco Bell®, the 2020 Toyota Corolla and truth®.
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August 23, 2019 12:25am ET by MTV