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Friday, December 11, 2020 12:00pm ET by  
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Madison Beer Named New Vevo LIFT Artist

Madison Beer has been named the new Vevo LIFT Artist.

The platform and Beer have released a live performance today on Friday (Dec. 11) of her new single “BOYSH*T” as a part of the Vevo LIFT series.

LIFT connects today’s up-and-coming artists to audiences around the globe through video content. Launched in 2011, Vevo's artist development program shines a spotlight on the world's freshest new talent. Previous Vevo LIFT performers include the likes of One Direction, Billie Eilish, Halsey, Sam Smith, Jorja Smith, Khalid, SZA, Julia Michaels, Lauren Jauregui, YUNGBLUD, CNCO and more.

“We’re excited to share these special Madison Beer Vevo LIFT performances with her fans,” says JP Evangelista, SVP Content, Programming & Marketing. “She’s an incredible artist that’s accomplished so much in a short amount of time with her genre-bending releases. We’re thrilled to present our collaboration to audiences around the world, and hope they enjoy these stunning videos. Beer joins a stellar alumni of our LIFT program and we are really pleased to be supporting her with this campaign.”

“BOYSH*T” comes off her upcoming debut album Life Support via Epic Records. Written in real time as a relationship fell apart, Life Support takes listeners deep inside Beer’s mind. From niggling doubts and indecision, through torrents of tears and confronting fears to finder her feet again, the chronological songs capture a rollercoaster of emotions through intimate lyrics, spellbinding vocals and multiple musical styles.

Throughout Life Support you’ll hear nods to some of Beer’s musical idols, among them Radiohead, Portishead, Daft Punk and Tame Impala. There are references to favorite films and childhood books, to mental health and medication and to the strange life that she has led since famously being discovered on YouTube at the age of just 12. Multiple songs change course to capture conflicting emotions. No two sound similar. None could have come from anyone else.

Over two billion streams, 10 million monthly Spotify listeners, Top 10 hits in 42 countries and a debut EP, 2018’s As She Pleases, which made her the first ever independent female to break into the Billboard Top 20 radio charts are among Beer’s astonishing achievements. Live, she went straight to being a headline act, skipping support slots and going straight to her own worldwide tour, which sold out every date within minutes of being announced.

“It’s not straightforward pop. It is a bit out there, even for me,” she explains, “I’m not an easy artist to pigeonhole and a lot of these songs are like nothing I’ve ever attempted before. I didn’t try to sound like anyone else. I can only sound like me.”

“BOYSH*T” is now streaming on all platforms. 

Listen/stream Madison Beer.

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