McFly star Harry Judd has been tied to a lamp post in nothing but his underwear for a new advertising campaign.

The drummer is teaming up with confectionery company Maynards to look for Britain's best budding prankster.

The Wine Gums makers are launching their Sour Patch Kids Master of Mischief 'Pitch Us Your Stitch Up' Facebook competition and they've tied up Judd to a lamp for their advertising campaign.

He is seen wearing nothing but boxer shorts as he is left tied with yellow tape, whilst other photos show him sporting a woollen hat.

The competition asks kids to submit their best prank idea, with the eventual winner pocketing £2,000 as a reward.