COLDPLAY ANNOUNCE PREMIERE OF A FILM FOR THE FUTURE - THE VISUAL COMPANION TO MOON MUSICCOLDPLAY ANNOUNCE PREMIERE OF A FILM FOR THE FUTURE - THE VISUAL COMPANION TO THEIR NO. 1 ALBUM, MOON MUSIC
FILM PREMIERES WORLDWIDE ON YOUTUBE ON JANUARY 22, WITH IMMERSIVE LIGHTROOM SCREENINGS IN LONDON, MANCHESTER & SEOUL, PLUS AI-POWERED FAN REMIX SITEOFFICIAL PRESS RELEASENEWS PROVIDED BY Murray Chalmers PR Published: January 14, 2025 -- Coldplay have announced a new project called A Film For The Future, the 44-minute visual companion to their worldwide No. 1 album, Moon Music. The film will premiere worldwide on YouTube on January 22, with special 360-degree screenings of the film taking place at Lightroom in London, Manchester and Seoul. A fan-led remix site for the film, powered by Microsoft AI, will also launch at afftf.coldplay.com on January 22. A Film For The Future was first teased on a car numberplate in the artwork to Coldplay’s 2019 album Everyday Life, with a section of the project appearing in July 2024 as the lyric video for the band’s single feelslikeimfallinginlove. The film was created by over 150 different visual artists from 45 countries. Each artist was given a handful of music snippets from Moon Music and asked to create corresponding visuals. There were no rules or guidelines, and no knowledge of other artists’ creations. Executive Producer Ben Mor, who also directed Coldplay and Beyoncé in 2016’s Hymn For The Weekend video, says the result is “a kaleidoscopic patchwork quilt - a 44-minute multimedia tapestry.” Ben Mor continued: "It was a huge privilege to have the bird's eye view of such an ambitious project, working with so many incredible animators and filmmakers all working independently of each other. The final film is simply jaw-dropping and I can’t wait for Coldplay’s fans to see it." Coldplay said: “We’re very grateful to all the amazing artists who lent their genius to this film. They’ve created something very beautiful and we’re extremely proud of it.” LIGHTROOM SCREENINGS IN LONDON, MANCHESTER & SEOUL
Tickets for the Lightroom screenings are available to purchase now BELOW. To accompany the project, the band have also partnered with Microsoft to create an AI-powered A Film For The Future remix experience, launching on January 22 at afftf.coldplay.com, that lets fans interact with the film in a unique way. Microsoft Copilot and Azure AI analysed the full film, including detailed context of each video clip, and the site dynamically assembles them to create an immersive experience for each user. No two results are the same, allowing every fan to contribute to the ongoing remix of the film. RECORD-BREAKING TOUR RESUMES
Last month, the band won Top Rock Touring Artist at the Billboard Music Awards for the second consecutive year. Since kicking off in March 2022, the tour has sold over 12 million tickets across Europe, North America, Latin America, Asia, Australia and New Zealand, making it the highest attended tour of all time. The band recently issued an update on the tour’s sustainability initiatives, revealing that, on a show-by-show comparison, the current tour has so far produced 59% less CO2e emissions than their previous stadium tour in 2016/17, exceeding their original target of a 50% reduction. More than 9 million trees have already been planted around the world (with a further million to be planted before the end of the year). Full info can be found at sustainability.coldplay.com. In October, Moon Music debuted at No. 1 on album charts around the world, including the US, where it became Coldplay’s fifth US No. 1 album (more than any other UK solo act or group this century) and in the UK, where it outsold the rest of the Top 40 combined.
Source Murray Chalmers PR
January 14, 2025 5:00am ET by Pressparty |