NBC RATINGS FOR THE LATE-NIGHT WEEK OF SEPT. 21-25Digital / Social: “Tonight” Ranks as the #1 Most-Social Late-Night Program of Premiere Week, Up +175% Versus the Year-Ago Premiere Week“Late Night” Grows +46% Vs. Premiere Week Last Year in Content Comments and Is Up +29% in Content SharesOFFICIAL PRESS RELEASENEWS PROVIDED BY NBCUniversal NEW YORK — Sept. 29, 2020 — “The Tonight Show Starring Jimmy Fallon” has averaged a 0.21 rating in adults 18-49 and 1.287 million viewers for the late-night ratings week of Sept. 21-25, according to “live plus same day” figures from Nielsen Media Research. Excluding a week boosted by a primetime NFL lead-in, these are “Tonight’s” top 18-49 and total-viewer averages since the week of Aug. 10-14 (0.24 in 18-49, 1.360million viewers overall). At 12:35 a.m. ET, “Late Night with Seth Meyers” averaged a 0.13 in 18-49 and 838,000 viewers overall. Excluding the week of the NFL boost, this is Meyers’ most-watched week since July 27-31 (880,000 viewers). For the Sept. 21-25 week, “Late Night” topped “The Late Late Show with James Corden” in the timeslot in adults 18-49, adults 25-54, total viewers and all key adult-female demos. Digital / Social: “The Tonight Show” ranked as the #1 most-social late-night program of Premiere Week, accumulating 709,000 Interactions from five airings across Facebook, Twitter, and Instagram. This is an increase of +175% versus last season’s Premiere Week. “Tonight’s” margin over the #2 competitor is 442,000 Interactions (Source: Nielsen Social Content Ratings; Late Fringe Daypart; Linear Window; 9/21/20-9/27/20). “Tonight” had the #1 most-social late-night telecast of Premiere Week with its Tuesday episode featuring Keira Knightley, Chelsea Clinton and Tame Impala accumulating 424,000 Interactions across Facebook, Twitter, and Instagram (Source: Nielsen Social Content Ratings; Late Fringe Daypart; Linear Window; 9/21/20-9/27/20). “Tonight” also scored as the #1 most-viewed late-night broadcast program on YouTube and Facebook during Premiere Week, generating a combined 39 million views from both platforms. “Tonight” delivered a margin of 9 million views over the #2 most-viewed late-night broadcast program (Source: ListenFirst Media Brand Rankings, LF // TV UNIVERSE // EPISODIC; Video Views; Late Fringe; Brand Type: TV Shows; 9/21/20-9/27/20). Additionally, “The Tonight Show” delivered the #1 most content comments across Facebook, YouTube, Twitter, and Instagram among all late-night broadcast programs during Premiere Week, generating 97,000 comments. This is an increase of +95% versus last season’s Premiere Week. “Tonight” held a lead of 56,000 comments over the #2 most-commented on late-night broadcast program (Source: ListenFirst Media Brand Rankings, LF // TV UNIVERSE // EPISODIC; Content Comments; Late Fringe; Brand Type: TV Shows; 9/21/20-9/27/20). “Tonight” also generated the #1 most content shares across Facebook, YouTube, Twitter, and Instagram among all late-night broadcast programs during Premiere Week, generating 240,000 shares. This is an increase of +367% from last season’s Premiere Week. “Tonight” established a lead of 194,000 shares over the #2 most-shared late night broadcast program (Source: ListenFirst Media Brand Rankings, LF // TV UNIVERSE // EPISODIC; Content Shares; Late Fringe; Brand Type: TV Shows; 9/21/20-9/27/20). “Late Night with Seth Meyers” generated 39,000 content comments across Facebook, YouTube, Twitter, and Instagram during Premiere Week, for an increase of +46% versus last season’s Premiere Week (Source: ListenFirst Media Brand Rankings, LF // TV UNIVERSE // EPISODIC; Content Comments; Late Fringe; Brand Type: TV Shows; 9/21/20-9/27/20). Additionally, “Late Night” earned 10,000 content shares across Facebook, YouTube, Twitter and Instagram, an increase of +29% versus last season’s premiere week (Source: ListenFirst Media Brand Rankings, LF // TV UNIVERSE // EPISODIC; Content Shares; Late Fringe; Brand Type: TV Shows; 9/21/20-9/27/20). LATE-NIGHT WEEKLY AVERAGES ADULTS 18-49 11:35 p.m.-12:35 a.m. ET 12:05-12:35 a.m. ET 12:35-1:35 a.m. ET 1:35-2:05 a.m. ET TOTAL VIEWERS 11:35 p.m.-12:35 a.m. ET 12:05-12:35 a.m. ET 12:35-1:35 a.m. ET 1:35-2:05 a.m. ET
SELECTED CABLE RESULTS, WEEK OF SEPT. 21-25 NATIONAL ADULT 18-49 RATING Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.17 TBS, 11-11:30 p.m., “Conan,” 0.11 Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.28 Each adult 18-49 rating point equals 1.29 million viewers. TOTAL VIEWERS Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.565 million viewers TBS, 11-11:30 p.m., “Conan,” 0.302 million viewers Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.549 million viewers
Source NBCUniversal
September 29, 2020 12:56pm ET by NBCUniversal |