Nearly 70% of Americans Watched NBCUniversal's TV Coverage of Super Bowl LVI

And/or 2022 Winter Games Through "Super Gold Sunday"



Nearly 7 in 10 Americans (69.2%) watched coverage of the world's two biggest sporting events - Super Bowl LVI and the Olympic Winter Games - on the networks of NBCUniversal, from the start of the Beijing Olympics coverage on Feb. 2 on USA Network through "Super Gold Sunday" featuring the Los Angeles Rams' down-to-the-wire, three-point Super Bowl LVI victory over the Cincinnati Bengals on NBC, followed by live Winter Games competition on NBC and USA Network.

Over the 12-day span from Feb. 2-13, a total of 215.6 million Americans tuned in across NBC, USA Network and CNBC (does not include Telemundo, which was first-Spanish language broadcast network to air the Super Bowl).

In addition, viewers have consumed 5 billion streaming minutes to-date of both events across all digital platforms, led by Peacock - which for the first-time ever presented the Super Bowl and all Olympics competition.

In the biggest day in sports media history, the mega events converged on Feb. 13 with full day "Super Gold Sunday" coverage headlined by Super Bowl LVI averaging a Total Audience Delivery of 112.3 million viewers - the third-largest audience in U.S. TV history.

Following the Super Bowl, live primetime Beijing Olympics coverage, highlighted by multiple American medal winners in the monobob and figure skating, averaged a TAD of 24.0 million viewers - the largest NBC Olympics primetime audience since the opening Sunday of the 2018 Winter Games, a span of 41 Olympic nights.

New iSpot metrics further highlight the dominance of the Winter Olympics among NBCU advertising partners:

· Since the Opening Ceremony, NBC's primetime Olympics is the #1 show for Ad impressions with a 31% share of voice compared to the other broadcast networks.

· Since the start of the Beijing Olympics on Feb. 2, NBCU has delivered more than 15 billion household TV ad impressions to advertisers.

Television viewership figures are based upon official data from Nielsen.

Source NBCUniversal

February 18, 2022 8:00am ET by NBCUniversal  

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