Sneaking is the New Bingeing: Moms Get Creative By Squeezing in Time to Stream Netflix71% of US Moms Admit to Trying to Sneak In TV “Me-Time” While Multitasking or Actually Hiding From Their Kids, And It's A Good ThingNetflix asked, and nearly all moms (97%) agree, that they had more “me time,” including time to binge their favorite shows whenever and however they wanted, before having kids. While they wouldn't give up motherhood for anything, they do pine for a few precious minutes to themselves to catch an episode of Gilmore Girls to feel more in touch with pop-culture, friends and co-workers. In fact nearly three quarters (71%) of moms admit they now have to sneak in TV “me time” in surprising ways and places. From streaming favorites like Fuller House while washing dishes, to locking the bedroom door to “finish getting ready,” aka checking out a new episode of Orange is the New Black, for moms, sneaking is the new bingeing. In fact, almost half of moms (46%) admit to sneaking their favorite shows up to three times a day, and for a variety of good reasons - from feeling like they can be a better parent by de-stressing, to feeling more connected with friends and co-workers and yes, even feeling like her “old self again.” How Moms Hide and Sneak: “Bathroom sneak” (40%) - extending time on the proverbial throne to sneak in some QT with a new series like The Crown. “Beauty sneak” (27%) - taking a little extra time applying makeup to catch the first episode of a returning favorite like Scandal. “Hiding sneak” (21%) - ducking into the dark recesses of the house (pantry, closet, basement or laundry room) to indulge in a nail biter like Stranger Things. “Health sneak” (15%) - spending an extra 30 minutes at the gym to burn off the last episode of a slamming series like Marvel’s Jessica Jones. “Carpool sneak” (15%) - pressing play on a nostalgic throwback like Gilmore Girls while parked for school pickup. The sneaks don’t stop there. Nowhere is off limits for moms to find time to stream from taking breaks while working from home (22%), sitting in a parking lot (19%), running “errands” (19%), sitting in the driveway (17%), and fibbing about other obligations (12%). Why Moms are Sneaky Streamers:
July 12, 2017 6:01am ET by Netflix, Inc. |