This summer, it’s time to put down your remote and pick up your passport for a guided walking tour to see some of the most iconic cities in Europe – London, Paris and Madrid – through the eyes of your favorite Netflix characters.

For one week, from 11 - 17 July, Netflix will partner with SANDEMANs New Europe Tours for a series of free guided walking tours that share history and details about these amazing cities, highlight must-see locations from Netflix shows and films, and unveil behind-the-scenes insights from filming.

Great stories transport us to places we’ve never been, immerse us in cultures far from our own, and peak our curiosity about the world around us. So far this year, more than 70% of viewing on Netflix has come from members watching a title from a country other than their own. Netflix is where audiences go to fall in love with other countries and cultures. And we’ve heard from our members that the location of that series or film is frequently their top travel destination, driving cultural affinity and tourism. In fact, Netflix members are 2.4x more likely to say that the locale of a series or film they watched is their #1 travel destination and they have an increased interest in famous landmarks and monuments (+24%), local history (+25%), food and drink (+26%)[1].

Now we want to find new ways to connect members to the stories, and the places, that they love.

Ready to eat a croissant in Place de l'Estrapade like Emily in Paris or experience a money heist in Callao like La Casa De Papel? Visit netflix.neweuropetours.eu/ to learn more. But be sure to reserve your spot soon - spaces are limited and just like secrets in the ton, they won’t last long.

Binge voyage!

[footnote:1] Between Aug 2020 and Jan 2021, BASIS research evaluated the impact of local content (e.g. Spanish TV shows / movies) on affinity towards the culture of, and tourism to, that country through surveys of a total of 81,000+ people across 35+ countries.[/footnote]