Nightclubs rave about NuTickets technology
A new event management website is already making its mark on the nightclub scene, with a trio of major national names signing up to use its technology.
Nutickets.com, which allows clients to co-ordinate ticket sales, promotional activity, event management and door entry in one virtual space, has secured deals with Gatecrasher, Ace of Clubs and Phat Nights, alongside a number of other nightlife promoters in the UK.
The Nutickets door entry app uses cloud-based technology that enables each business to take full control of who is attending their club nights using an iPhone, iPod touch or iPad to scan a QR code on tickets and take entry payments, improving the customer experience and replacing more expensive scanning devices.
Gatecrasher is now using the ticket shop facility on Nutickets.com to sell e-tickets via their own website, Facebook page and rep network, where customers can invite their friends and receive the tickets on a mobile phone.
The Nutickets ‘promo centre’ feature allows firms like Gatecrasher and Ace of Clubs to maximise the success of promotional activity by sending campaigns and promotional codes to custom groups via email, SMS, Facebook and Twitter and tracking website clicks or conversions.
The dashboard technology can be used to create guest lists and queue jump options, which can be updated by appointed reps prior to the event date and managed by venue entry staff using the Nutickets.com app, while officials can also compile reports on a range of data such as customer likes and attendance figures such as entry times, age and gender of guests, then use this information to improve future promotional activity.
Matthew Ray, financial controller at Gatecrasher said: “Nutickets provided us with a one-stop shop for all our ticketing and promotions needs and has proved to be an absolutely invaluable tool for our club nights.
“We’re delighted to be tapping into the power of cloud computing through Nutickets. We have faster access to our data, increased flexibility and control and improved security on club nights. Above all, we are selling more tickets as a result of moving to this system, while also reducing costs.”
Amish Bakrania from Phat Nights and Phat Events said: “Nutickets has completely transformed the way we work and we now have the very latest technology when it comes to our door entry system – getting rid of costly, bulky machines and replacing it with cloud technology.
“This, together with selling online tickets is putting us way ahead of our competitors and we are seeing great results already in terms of sales with the additional promotion tools we can tap into, while the feedback from our customers has also been very positive.”
Jose San Miguel, chief executive of Nutickets.com, said: “It is important for the nightclub industry to keep moving with the times and giving its customers what they want in order to maximise ticket revenues.
“Our technology supports those efforts by harnessing the power of social media and mobile devices, while also reducing the cost of managing and promoting each event.”
For further information, visit www.Nutickets.com.
January 15, 2013 7:00pm ET by NuTickets