Friday Night Project signs up ‘Nu’ technology
A LEADING Ipswich club night has increased its online ticket sales by 400 per cent after taking on new online event management technology.
Friday Night Project runs weekly at Liquid Nightclub in Cardinal Park, and event organiser Neil Hawes has been using Nutickets.com to sell mobile tickets, manage guest lists, build customer databases and promote the regular party nights.
Since he started using NuTickets.com in October, Neil has seen a surge in ticket sales and guest list numbers and believes it is because of the new online promotional tool which lets him send out and coordinate campaigns to groups via email, SMS, Facebook and Twitter.
Neil said: “Nutickets provides us with innovative solutions that have not been available before. It’s been fantastic to see this new technology transform our sales and increase our customer database so dramatically – the transition has been easy as Nutickets has allowed us to manage all aspects of the events in one virtual space.
“This means we can sell tickets through the website and our Facebook fan page, manage guest lists and build up an accurate database of customers. It’s so effective that half of our sales now come through the use of the promotion tools.”
Neil also uses the Nutickets entry app to scan mobile tickets and take payments on the door via an iPhone, iPod touch or iPad.
Nutickets was founded in 2012 by Jose San Miguel, 33, who worked previously for a large online ticketing agency and wanted to develop new technology which would encompass the whole planning of the event and not just the ticketing.
Jose, who runs Nutickets from Manchester Science Park, said: “It’s fantastic to see leading nightclubs and nightlife promoters recognising the benefits of using our technology.
“The nightclub industry is big business and owners are increasingly realising they must keep one step ahead to attract customers to make the clubbing experience the very best yet.”
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