While invincible Ed Sheeran claimed the UK’s biggest music video of 2017 overall with Shape Of You, the iconic video for Dua Lipa’s New Rules nabs the title of most streamed video by a female artist, attracting a cool 60 million UK streams. (See full Top 10 below).

Queen of new rules Dua Lipa speaks to OfficialCharts.com about her video success and the incoming chart rule changes:

“Can you believe it? I can’t! Thank you for all your love and support, it means the absolute world to me. The response to New Rules was so crazy and I am so grateful for it, video was really important to me in my career, it’s another way as artists that we can get our music to our fans.”

Official Charts Company chief executive Martin Talbot says, “This is a significant step for the UK and ensures The Official Chart (which is unveiled exclusively on BBC Radio 1) continues to be the most comprehensive and trusted chart in the UK, bar none. Consumption of recorded music via more than 15,000 retailers, download stores and streaming services of all kinds contribute to the weekly chart countdown.

“In the modern era, artists are increasingly multi-faceted creators, with a highly developed visual sense running in parallel with their music. The addition of video ensures that the Official Singles Chart reflects the creativity of the artist in the broadest way possible – and music fans’ engagement with that vision.”

Official Charts Company non-executive chairman Derek Allen (svp commercial for Warner Music UK) adds, “It’s always been important that the Official Charts keep pace with an ever evolving and dynamic market, while also retaining their integrity, something which has set the UK charts apart from many of those operating elsewhere around the world. These latest changes are just another step down that road.”

The Official Singles Chart, which is unveiled by Scott Mills on BBC Radio 1 from 4pm to 5.45pm every Friday afternoon, is the only countdown owned, run and governed by the UK music business itself. All rule changes are reviewed and agreed in consultation with record labels, retailers and digital music services, across the major and independent sectors.

NOTE: In a parallel change, free ad-funded streams will be weighted at a different rate in the UK’s Official Singles Chart compared to streams played under a paid-for subscription from the July 6 chart. 100 streams via a subscription service will equate to one sale, as will 600 “free” streams. This replaces the current combined conversion rate, which treats all streams equally, with one sale equivalent to 150 streams. This will apply to both video and audio streams equally.

The change is being made during a period of great change in the international music market, with markets such as France, Germany, Spain and Italy choosing not to count ad-funded streams at all in their charts, while Billboard has also downrated ad-funded streams against their premium counterparts. The Official Charts conversion rates have been agreed following extensive consultation across the industry and will be subject to review.

Official Video Streaming Chart (2017)

• 1 SHAPE OF YOU - ED SHEERAN
• 2 DESPACITO (REMIX) - LUIS FONSI/DADDY YANKEE/BIEBER
• 3 ROCKABYE - CLEAN BANDIT
• 4 CASTLE ON THE HILL - ED SHEERAN
• 5 UNFORGETTABLE - FRENCH MONTANA FT SWAE LEE
• 6 I'M THE ONE - DJ KHALED/BIEBER/QUAVO/CHANCE
• 7 NEW RULES - DUA LIPA
• 8 SWALLA - JASON DERULO/NICKI MINAJ/TY
• 9 TOUCH - LITTLE MIX
• 10 HAVANA - CAMILA CABELLO FT YOUNG THUG

Source: Official Charts Company. Chart is based on video streams in the UK from all services, from weeks 1 to 52 2017.