Atlanta’s newest pop star Ci Majr drops highly anticipated debut EP, Side Effects
Featuring the lead single, ‘After Midnight’
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[16th April 2021] In keeping with the bright and sparkling pop soundscapes and narrative lyricism Ci Majr introduced us to through the addictive ‘Summer Drug’ and scintillating indie anthem, ‘Guillotine’, Ci Majr returns to further unpack the good, the bad and the ugly of romantic love in her dazzling and highly anticipated EP, Side Effects.
As Ci Majr’s first full-length project of this kind and her third release of what has been a very strong year for the upcoming singer-songwriter, producer and multi-instrumentalist, the Side Effects EP is somewhat of a magnum opus for the Atlanta native, the journey to which has been a labour of love amongst friends, resulting in a specially curated, 5-track project several years in the making.
Speaking on her new project, Ci Majr reveals:
“By late summer of 2020, I had about 20 demos and realized it was time for me to put out my first project. I talked to my friend Féz about it who helped me narrow it down to 5 and he agreed to produce the project. It's really cool because Féz even described how there are some musical themes and instruments he used to tie it all together and I just love how it truly feels like a very well rounded body of pop songs.
“The visuals were also a very important part of creating the EP. I found Maggy Swain on Instagram and she just had this ethereal/dreamy style of photography that is just so eye-catching and gorgeous.”
Sticking to her well-loved approach of narrative and widely relatable songwriting, Ci Majr presents fans and listeners with a bittersweet project which ebbs and flows from track to track, immersing the listener in dramatic storylines, endearing characters and lovestruck misadventures. In Ci Majr’s characteristically warm and charming nature, Side Effects sees Ci Majr explore the thrilling highs and bitter lows of romantic love over shimmering pop beats and playful piano chords, delicately narrating the life cycle of a passionate but short-lived relationship, from its conception into its afterlife, each track with its own unique story and point of view.
Speaking on the making of her debut EP, Ci Majr explains:
“We've all heard the phrase that ‘love is a drug’ and I personally feel that phrase is just so accurate because no matter how much it damages us, we'll eventually try to make our way back to it. Not only is it addictive, but there are so many other side effects of romantic love: the good, the bad, the ugly.
“That's what this EP is about. Navigating everything that comes along with giving your heart to someone. ‘After Midnight’ is about getting over a breakup and thinking you're over it until you're drunk, ‘Summer Drug’ is about having your heartbroken and not wanting to let someone in again, ‘Softer’ is when you lose yourself in an argument and you feel like you're becoming a person you don't recognize, ‘Ultraviolet’ is about those wonderful early days of falling for someone and just hoping that it becomes something, and we close it out with ‘Guillotine’ which is about being in what could potentially be the final days of a relationship if your partner doesn't get their act together. So many people write about romantic love because it's so multi-dimensional. There's so much that can happen and so much to be learned and felt when you let people into the rawest parts of you. So ‘Side Effects’ is about what would be written on that little section on the pill bottle that warns you of everything that could happen as a result of taking it, and the truth is even if there was a pill bottle with these warnings I'm sure we'd honestly just ignore it. Love just makes us so irrational and it's crazy because more often than not, we don't end up with that lifelong love, we end up left with only the side effects...”
Having gone from strength to strength with each new release, Ci Majr has continually proven herself as a force to be reckoned with in the pop music arena and this EP stands as a glowing testament to her growth as a musician and her undeniable skill as a songwriter. A maker of “sparkly little pop gems” Ci Majr excels in creating music that captures the mind, moves the body and feeds the soul. Musical medicine with no Side Effects.
ARTIST BIO: CI MAJR / Ciara Adkins - [she/they]
With an eccentric range of influences including Justin Timberlake, Yanni, Ms Lauryn Hill, Daft Punk & Christine & the Queens, Ci Majr’s (Ciara Adkins) sincere & inspiring brand of indie-pop combines elements from a range of sources to create “sparkly, relatable little gems”.
A lifetime lover of pop music the singer/ songwriter/ producer/ multi-instrumentalist made her break in 2016, following the unexpected global success of her debut single, ‘#CuffinSZN’ (Demo). The track gained significant momentum & featured on Spotify’s coveted ‘Fresh Finds’ editorial playlist, soon catching the eyes & ears of David Esquivel of Pop On & On. Together with Swedish producer Anders Oloffson, the two musicians teamed up to help create the full radio version of Ci Majr’s magnetic single, ‘Cuffin SZN’.
Raised in Chicago, Ci Majr has spent the last few years establishing her footing & honing her craft, consistently writing, recording & producing. Since having learned the power of collaborative working, Ci Majr has made a point of working with other upcoming artists & musicians in the Atlanta music scene, where she’s now based. Her most notable collaboration to date is with DJ & producer Benji Reyes who featured on the fresh & rhythmic electro-pop tune ‘Wiggle Room’ which has amassed well over 400,000 streams on Spotify alone.
For the release of her addictive new single ‘Guillotine’, Ci Majr tapped UK producer & friend Féz for the finishing touches of her unmissable indie-pop anthem. Accompanied by a vibrant and meaningfully layered, homemade video featuring Ci Majr’s fiancé, Anna and conceptualised and edited by friend Danie Harris, the ‘Guillotine’ music video, much like the song itself, was a labour of love amongst friends. Dressed in shimmering pop beats & an up-tempo, dance chorus, Ci Majr continues to impress, creating music that radiates authenticity, relatability & the potential to touch the hearts of millions.
Source Olivia Rayner
May 4, 2021 1:50pm ET by Olivia Rayner