Newcomer Toronto artist, LOR explores addiction & heartbreak in her moving second single, ‘SIP’
Music video release: 22nd September
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[10th September 2021] Newcomer vocalist and songwriter LOR returns with her incredible second single, ‘Sip’, the follow-up track to her debut, ‘Used To’ which saw the young artist receive praise from tastemakers such as WORDPLAY Mag, Best In New Music, LOCK Magazine, Out Now, Up Next Sessions, NOCTIS Mag, Soft Sound Press and many more!
Hailing from the ‘Great White North’, LOR is a proud child of Toronto’s vast, varied and ever-growing music scene. A melting pot of various sounds, flavours and cultures, Toronto is awash with inspiration at every corner. Yet despite this, LOR still considers her life to be the greatest influence on her music and songwriting, finding a healthy, creative outlet to be a great way of overcoming and understanding difficult and emotional situations. Confident, resilient and versatile, LOR is here to make her mark on the industry with honest, raw and real music.
“Sip is an emotional diary entry from a time where my head and heart felt ravaged. It’s about the sort of ‘crazy’ another person can swindle you into feeling - the madness starts to seep into your being. It becomes a sick, fun game you can’t stop playing.”
Honest and introspective, ‘Sip’ sees LOR recall a difficult time in her past when a relationship with a partner who suffered from alcoholism began to have a negative impact on their relationship, and her as a partner and a human being. Written from LOR’s intimate, personal perspective ‘Sip’ invites the listener into a deeper and darker side of LOR and her songwriting as she admits to allowing the chaos to continue. Gentle piano chords and simplistic ukelele melody give the track a super intimate, almost acoustic feel - the perfect backdrop for LOR’s sweet-yet-eerie vocals.
The release of ‘Sip’ is set to be accompanied by a music video on the 22nd of September, 2021.
LOR is a Toronto-based singer-songwriter who is fresh off the back of her incredible debut. After cutting her teeth singing in the bar circuit, she teamed up with producer SLWJMZ (Sean Leon, Freddie Gibbs) and vocal producer Nevon Sinclair (Daniel Caesar, LOONY) to create a unique blend of Dark Pop, Folk, and R&B. Inspired by artists like Britney Spears and My Chemical Romance, LOR juxtaposes her airy yet soothing voice with raw and twisted lyrics based on true, lived experiences. She beautifully guides you through pain, love, loss, and everything in between.
Raised mostly by her single Guyanese mother, LOR moved around a lot as a child, eventually settling in Burlington, ON. About 300 miles away, she would spend summers with her dad on his farm outside of Ottawa. A musician in his own right, her Scottish/Mohawk father gave LOR her first guitar when she was 9 and she was hooked immediately.
For press inquiries please contact: Poppy@latchmedia.co
Source Olivia Rayner
September 15, 2021 6:53am ET by Olivia Rayner