The wondrous, whimsical world of New York based, singer songwriter and multi instrumentalist Blair West has reopened its heavenly gates yet again and Blair is there waiting to welcome new listeners into her delightfully charming, wistful realm once more. Ready to tenderly take her audience by the hand with brand new folk infused, lo-fi, bedroom pop single ‘Nostalgia.’

Saturated in sentimentality and soaked in smooth, dreamy synth production Blair West paints the most beautiful of pictures with whisper soft harmonies over gently finger picked guitar.

This gorgeously saccharine new offering follows on from the success of sophomore single ‘rabbit holes’ and her debut ‘All This To Say’ which has amassed almost 60,000 streams to date.

Queen of creating songs you want to curl up in, get cosy and drift off, Blair has an innate ability in crafting pillow-like atmospheres, delicately coated with her angelic, pristine tone and ethereal timbre.

Featuring pockets of quaint, romantic lyricism, ‘Nostalgia’ looks back at the early stages of a past relationship. Reminiscent, wonderful and tinted with rose whilst simultaneously being pinched with a subtle sadness that tugs at your heart strings.

Overflowing with endearing pop sensibilities that are interlaced throughout, Blairs airy acoustic guitar rings out into the cosmos of her creation alongside astral-like spacey production, which is all that is needed to detail the darling delicacies of ‘Nostalgia’.

Glowing and glistening in a dewy-like energy, Blair’s songwriting continues to captivate and encapsulate her listeners. With her glorious, golden melodies that emanate from every angle, each note is a soothing pocket of sophistication and serenity. Prepare to be utterly enveloped in this transcendent track and let the ‘Nostalgia’ seep into your soul.

“Nostalgia is a beautiful thing to experience – but also a painful one. Feeling nostalgic for
something that no longer exists, or something that was taken away from you, or something you know you’ll never have again. That type of longing feels unique but totally universal, and I always wanted to write a song about it. It wasn’t until the pandemic, when I was feeling nostalgic for the everyday elements of pre-lockdown life, that the phrase “nostalgia is painful that way” came to be. And it couldn’t let it go. Finally, in late 2022, I started writing a new song around a simple guitar lick, and the melody quickly emerged, and the song came together from there (we love when that happens!).

In recording the song, it was important for me to tell a different type of story: one that felt
different from the other songs I have released. While my earlier tracks were written like love letters, ‘Nostalgia’ is an exploration of a feeling. So, in the production process, I really wanted to challenge myself to lean into a more “maximalist” pop-centric sound. My sound will always be about acoustic simplicity, but ‘Nostalgia’ ups the ante with celestial synths, layered harmonies and anthemic strings. It’s a breakup song, after all :)” - Blair West x