RYTA RAY teams up with Guy Chambers to pen evocative debut single “Frequency of Love”


Olivia Rayner

This story began a year ago. Margaryta Rayska, an experienced but back then still little-known singer, decided she could no longer postpone her dreams for tomorrow — like many fellow Ukrainians. She chose to live in the here and now. With the right intention, the first result was quick to follow.

Margaryta won a song contest organized by the Lang Lang Foundation and hosted by the world-famous songwriter Guy Chambers, who has penned songs for Robbie Williams, Anastacia, Kylie Minogue, Jamie Cullum, and INXS. Awarded with a trip to London for a recording session with Mr. Chambers at his Sleeper Sounds studio, she recorded a debut single "Frequency of Love.”

"Ten years ago, I listened to songs written by Guy on the radio. Even then, I dreamed of working together, but I could not fathom the circumstances which would bring us together."

Margaryta stayed in London. She joined the Abbey Road Institute, an educational initiative by the legendary studio, and adopted the creative pseudonym RYTA RAY. She is currently building an international career and writing new songs under the supervision of experienced mentors and sound producers.

However, all the singer's thoughts remain with Ukraine. The sentiment prevails in Margaryta's lyrics for the song and in the music video for "Frequency of Love," directed by Nikita Kvasnikov. "I wanted to wish people to find love inside themselves because it aids in living through the most trying times", says RYTA RAY.

The plot centers around Ukrainian rescuers saving people’s lives with their hands these days. They carry the singer out of the burning building as she continues to sing, fully trusting them with her life and safety. The international organization Frida.ua volunteers appear prominently in the clip, including paramedics from Hawaii who came to work in Ukraine. Although the crew filmed the fire thanks to lighting solutions only and without the actual burning, the rescuers in the frame acted strictly according to protocol.

The internationally acclaimed Ethos Studio did the color grading for the video, devoting time to "Frequency of Love” amid a busy schedule servicing A24 projects. “Their colorist keeps asking when the clip will drop out of the sheer willingness to share stills from Ukraine on his socials. This fact shows that we are doing everything right in the context of information warfare”, sums up the video director Nikita Kvasnikov.

"Frequency of Love” is available on all streaming and download services.

Source Olivia Rayner

June 9, 2023 12:50pm ET by Olivia Rayner  

, , , , , , , ,

  Shortlink to this content: https://bit.ly/3Cm2Tnt


Latest Press Releases