The Wish Factory Inc. Signs Licensing Deal to Produce Boy Band 1D Merchandise

Product to Reach Retailers in September for Built Up Demand

The Wish Factory Inc., the on-trend children's consumer products company and leader in the toy and licensing industries, has been named a licensee for the world's hottest boy band 1D, through a strategic licensing agreement with Global Merchandising Services.

The Wish Factory will manufacture the largest and broadest offering of 1D licensed novelties and accessories for built-up consumer demand with initial rollout in September 2012, all within an affordable price range of $5-$15.  The licensing deal includes fashionable wristbands, 3D clip-ons, key chains, dog tags, dioramas and more. The Wish Factory will also be producing a collection of 1D licensed products for the company's exclusive Pop Grrl brand, featuring hip and trendy fashion-forward must haves for girls' everyday self expression.

1D rose to fame after competing on Britain's The X Factor.  The band skyrocketed to top of the charts with hits such as "What Makes You Beautiful," "Gotta Be You" and "One Thing."  Likened as a modern day "British Invasion," 1D has become a worldwide phenomenon with an equally spanning fan base.  The band made history when their debut album Up All Night entered the US Billboard 200 chart at #1 with over 176,000 copies sold making them the first British group ever to debut at #1 in the US with their debut album release.  Their debut single "What Makes You Beautiful" has recently been certified platinum for sales in excess of 1,000,000.  The group has a fan base of more than 4.7 million Facebook fans and 3.1 million Twitter followers.  The group's 2013 North American tour is sold out.

"We know that The Wish Factory's product line will be a great fit for the 1D fan and we are thrilled to be working with them.  We look forward to a long and successful partnership," said Tracy Stone, President of Global Merchandising USA. 

"We're so excited to be partnered with Global Merchandising Services on a collection of 1D licensed products, which consumers are craving," said Scott Bachrach, President of The Wish Factory.  "Since the debut of their first album, 1D has been the hottest and most popular boy band in the music business and we consider ourselves very fortunate to be associated with such a popular and talented young band."

About The Wish Factory

The Wish Factory is a global product development, marketing and management company specializing in the children's consumer product business. Combining creativity and dynamic understanding of the marketplace, The Wish Factory develops unique on-trend products. Quick to market development times and strong retail partnerships are key advantages of The Wish Factory. Website:

About Global Merchandising Services

Based in London, Los Angeles, and San Francisco, Global is the turnkey solution for design, product development, manufacturing and sales in all channels of retail distribution: live events, web stores, sponsorships, and third-party licensing.  Global Merchandising Services was established in 2008 by 30-year industry veteran Barry Drinkwater, founder and former worldwide CEO of Bravado International Group.  GMS provides a non-corporate alternative for artists and entertainment-rights holders searching for a combination of old-school service and cutting edge development. Global creates unique and innovative international merchandise programs as creative as they are profitable. Our staff of industry experts combine passion, experience and knowledge to maximize all potential revenue streams and deliver quality merchandise to the consumer.



August 9, 2012 6:10pm ET by One Direction   Comments (0)

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