Thursday, August 23, 2012 3:24pm ET by  
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One Direction win big at the We Love Pop Awards

Boyband One Direction have been crowned the big winners of We Love Pop's inaugural awards ceremony.

The heartthrobs collectively won four prizes, including the coveted Best Band in Pop, and member Harry Styles walked away with two of his own gongs for Best Hair in Pop and Fittest Boy in Pop although he lost out on the Best Bum in Pop to bandmate Louis Tomlinson.

Malcolm MacKenzie, the editor of the magazine, explained that the awards were voted for by the fans: "Pop regularly gets overlooked at stuffy award ceremonies, which are mostly voted for by a bunch of crinkly men."

"The We Love Pop Magazine Awards are voted for by the genuine fans of pop music, (our readers) and guess what? Adele doesn't even crack the top ten in the Best Female category. How refreshing. The reader response was so massive we will definitely be making it an annual event."

Jessie J was named the Most Inspirational Pop Star Ever and she also picked up the title of Best Solo Female in Pop, and thanked her followers on Twitter for voting: "I am so happy!! Thank you to all of the fans who voted for me to win these two amazing 'We Love Pop awards' *happy dance* @WeLovePopMag."

Olly Murs won the Best Solo Male in Pop, Justin Bieber and Selena Gomez were awarded the Best Couple in Pop gong, and Rihanna took home the Most Stylish Pop Star in the World trophy.

Earlier today (August 23), One Direction announced that their brand new single will be called 'Live While We're Young' and it's due to be released on September 30.




Watch the lads reveal their exciting news below: