The likes of One Direction have lent their weight to a campaign which encourages social change through the incentive of gig tickets.

Other acts like Beyoncé, Kanye West and Ke$ha are also teaming up for the Global Poverty Project initiative, which encourages music fans to become DIY activists.

Fans can gain points by undertaking a number of actions relating to social change and poverty causes, such as sharing a video on Facebook or signing a petition.

The points can then be redeemed for the chance to win concert tickets for a number of big name acts.

In a statement, One Direction said: "We are thrilled to be part of the Global Citizen campaign - a brilliant way to reward fantastic volunteers fighting against global poverty. We can't wait to see some 'global citizens' at our shows!"