Wednesday, May 25, 2011 9:25am ET by  
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P Diddy to be known as 'Swag'

P Diddy has confirmed a temporary name change. 

The music mogul and rapper has decided to call himself 'Swag' to celebrate overcoming a recent illness and even made a video to commemorate his spontaneous name change. He explained:

"I'm not going as Puff, Puffy, Puff Daddy, P Diddy, Diddy, King Combs - for this week only, you can call me by my new name Swag."

In addition to this, he has also created a new Twitter account under the name @IAmSwag and you can watch his announcement here: